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INTRODUCTION
TO   ACEBOOK




                           JUNE 23, 2011
         CENTRAL LIBRARY OF ROCHESTER
         & MONROE COUNTY WORKSHOP
DISCUSSION POINTS

          WHAT IS SOCIAL NETWORKING?

          SOCIAL NETWORKING DESCRIBED

          WHY SHOULD YOU CARE?

          OVERVIEW OF FACEBOOK

          GETTING STARTED DEMONSTRATION

          HOW TO & BEST PRACTICES

          JOB SEEKER TIPS & BRANCHOUT

          LISTS, PRIVACY, APPLICATIONS DEMONSTRATION

          FAN PAGES - WHAT ARE THEY

          FACEBOOK INSIGHTS



@2011 MAC VILLAGE PRODUCTIONS                          SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
                       NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
                       BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
                       A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.


@2011 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
                       NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
                       BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
                       A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.


@2011 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
                       NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
                       BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
                       A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.


@2011 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
                       NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
                       BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
                       A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.


@2011 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
                       NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
                       BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
                       A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.


@2011 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SO WHY DO I CARE?

EVERYONE ELSE IS DOING IT!

85% OF X & Y GEN’S GO TO
THESE SITES FIRST!

OPPORTUNITIES GALORE!

WHO ARE YOU?

6 DEGREES OF SEPARATION
SO WHY DO I CARE?

EVERYONE ELSE IS DOING IT!

85% OF X & Y GEN’S GO TO
THESE SITES FIRST!

OPPORTUNITIES GALORE!

WHO ARE YOU?

6 DEGREES OF SEPARATION
SO WHY DO I CARE?

EVERYONE ELSE IS DOING IT!

85% OF X & Y GEN’S GO TO
THESE SITES FIRST!

OPPORTUNITIES GALORE!

WHO ARE YOU?

6 DEGREES OF SEPARATION
SO WHY DO I CARE?

EVERYONE ELSE IS DOING IT!

85% OF X & Y GEN’S GO TO
THESE SITES FIRST!

OPPORTUNITIES GALORE!

WHO ARE YOU?

6 DEGREES OF SEPARATION
SO WHY DO I CARE?

EVERYONE ELSE IS DOING IT!

85% OF X & Y GEN’S GO TO
THESE SITES FIRST!

OPPORTUNITIES GALORE!

WHO ARE YOU?

6 DEGREES OF SEPARATION
SO WHY DO I CARE?

EVERYONE ELSE IS DOING IT!

85% OF X & Y GEN’S GO TO
THESE SITES FIRST!

OPPORTUNITIES GALORE!

WHO ARE YOU?

6 DEGREES OF SEPARATION
SO WHY DO I CARE - HR DOES
           56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
                      TWITTER, FACEBOOK, LINKEDIN


       WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING

          FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53%

          CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44%

          BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35%

          POOR COMMUNICATION SKILLS - 29%

          LIED ABOUT QUALIFICATIONS - 24%

          SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20%

                CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS


@2011 MAC VILLAGE PRODUCTIONS                                            SKEETER HARRIS
SO WHY DO I CARE - HR DOES
           56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
                      TWITTER, FACEBOOK, LINKEDIN

     WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING

        PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50%

        PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39%

        CANDIDATE WAS CREATIVE - 38%

        DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35%

        OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19%

        CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15%

                CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS


@2011 MAC VILLAGE PRODUCTIONS                                            SKEETER HARRIS
PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.

PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.

A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.

PROVIDES INSTANT UPDATES TO
COMMUNITY.

ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.

APPROXIMATELY 600 MILLION
MEMBERS

30% OF ITS USERS EARN OVER
$100,000 (11/08)
PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.

PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.

A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.

PROVIDES INSTANT UPDATES TO
COMMUNITY.

ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.

APPROXIMATELY 600 MILLION
MEMBERS

30% OF ITS USERS EARN OVER
$100,000 (11/08)
FAN PAGES
   WHAT IS A FACEBOOK PAGE?
      A PAGE DESIGNED TO REPRESENT A PUBLIC
      FIGURE, BUSINESS, OR BRAND.

      A PAGE IS A DISTINCT PRESENCE THAT IS
      OPTIMIZED TO REPRESENT A BUSINESS
      AND IS SEPARATE FROM A PROFILE.

      PAGES PROVIDE ADDITIONAL FEATURES
      SUCH AS EVENTS, DISCUSSION THREADS,
      REVIEWS, ALONG WITH AN DYNAMIC WALL
      AND STATIC INFO TAB

      ITEMS POSTED TO PAGE WILL WILL GO TO
      NEWS FEEDS AND FANS.

      PAGES CAN BE CUSTOMIZED WITH RICH
      MEDIA AND INTERACTIVE APPLICATIONS.

      PAGES ARE MAINTAINED BY ONE OR MORE
      FACEBOOK ADMIN PROFILE, HOWEVER THE
      ADMINS ARE HIDDEN.

      ~ 3 MILLION USERS BECOME FANS OF
      FACEBOOK PAGES EVERY DAY!

@2011 MAC VILLAGE PRODUCTIONS                 SKEETER HARRIS
FAN PAGES
   WHAT IS A FACEBOOK PAGE?
      A PAGE DESIGNED TO REPRESENT A PUBLIC
      FIGURE, BUSINESS, OR BRAND.

      A PAGE IS A DISTINCT PRESENCE THAT IS
      OPTIMIZED TO REPRESENT A BUSINESS
      AND IS SEPARATE FROM A PROFILE.

      PAGES PROVIDE ADDITIONAL FEATURES
      SUCH AS EVENTS, DISCUSSION THREADS,
      REVIEWS, ALONG WITH AN DYNAMIC WALL
      AND STATIC INFO TAB

      ITEMS POSTED TO PAGE WILL WILL GO TO
      NEWS FEEDS AND FANS.

      PAGES CAN BE CUSTOMIZED WITH RICH
      MEDIA AND INTERACTIVE APPLICATIONS.

      PAGES ARE MAINTAINED BY ONE OR MORE
      FACEBOOK ADMIN PROFILE, HOWEVER THE
      ADMINS ARE HIDDEN.

      ~ 3 MILLION USERS BECOME FANS OF
      FACEBOOK PAGES EVERY DAY!

@2011 MAC VILLAGE PRODUCTIONS                 SKEETER HARRIS
GROUPS
        WHAT IS A FACEBOOK GROUP?

           A PLACE TO SHARE INFORMATION
           AND OPINIONS ON ANY TOPIC OF
           INTEREST

           A PLACE THAT AN ORGANIZATION
           CAN CREATE AN INFORMATION
           SHARING PORTAL THAT’S
           ACCESSIBLE ANYWHERE.

           GROUP PROVIDE THREE DIFFERENT
           ACCESS LEVELS

             OPEN

             CLOSED

             SECRET

           GROUPS ARE DIFFERENT FROM
           PAGES IN THAT ALL POSTED
           CONTENT IS TIED TO THE USERS
           PROFILE.



@2011 MAC VILLAGE PRODUCTIONS                       SKEETER HARRIS
FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:

  SIGNING UP FOR FACEBOOK

    STRUCTURE OF YOUR WALL

    NEW FEEDS & RECENT POSTS

  REVIEW FEATURES OF A FAN PAGE

  REVIEW FEATURES OF A GROUP
FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:

  SIGNING UP FOR FACEBOOK

    STRUCTURE OF YOUR WALL

    NEW FEEDS & RECENT POSTS

  REVIEW FEATURES OF A FAN PAGE

  REVIEW FEATURES OF A GROUP
HOW-TO &BEST PRACTICES
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
FILTERS & PRIVACY
     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
FILTERS & PRIVACY
     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
FILTERS & PRIVACY
     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
FILTERS & PRIVACY
     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
BRANCHOUT

NEWEST NETWORK

PROVIDES IN FACEBOOK

  ONLINE RESUME

  ENDORSEMENTS

  SEE ACTIVITY

  SEARCH JOBS

  DISCUSS WITH FRIENDS
BRANCHOUT

NEWEST NETWORK

PROVIDES IN FACEBOOK

  ONLINE RESUME

  ENDORSEMENTS

  SEE ACTIVITY

  SEARCH JOBS

  DISCUSS WITH FRIENDS
BRANCHOUT

NEWEST NETWORK

PROVIDES IN FACEBOOK

  ONLINE RESUME

  ENDORSEMENTS

  SEE ACTIVITY

  SEARCH JOBS

  DISCUSS WITH FRIENDS
BRANCHOUT

NEWEST NETWORK

PROVIDES IN FACEBOOK

  ONLINE RESUME

  ENDORSEMENTS

  SEE ACTIVITY

  SEARCH JOBS

  DISCUSS WITH FRIENDS
BRANCHOUT

NEWEST NETWORK

PROVIDES IN FACEBOOK

  ONLINE RESUME

  ENDORSEMENTS

  SEE ACTIVITY

  SEARCH JOBS

  DISCUSS WITH FRIENDS
JOB SEEKER TIPS

MAKE YOURSELF STANDOUT - FACEBOOK
AD

MAKE SURE YOU USE PRIVACY SETTINGS IF
YOU HAVE QUESTIONABLE CONTENT.

USE FACEBOOK PAGES TO ENHANCE YOUR
PROFILE OR SEARCH

  CAREERBUILDER

  BRANCHOUT
FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:

  SETTING FILTERS

  SETTING UP PRIVACY PROPERLY

  CHECKING YOUR PRIVACY SETTINGS

  BRANCHOUT
FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:

  SETTING FILTERS

  SETTING UP PRIVACY PROPERLY

  CHECKING YOUR PRIVACY SETTINGS

  BRANCHOUT
SOCIAL CONSUMPTION
SETTING UP A FAN PAGE
SETTING UP A FAN PAGE
SETTING UP A FAN PAGE
CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB

REMOVE UNUSED TABS

CREATE ADDITIONAL CUSTOM TABS

   INVOLVER

      YOUTUBE, TWITTER, FLICKER, FILE
      SHARING, PDFS, SLIDES

      TWITTER

      POLLS, COUPONS, EMAIL SIGNUPS,
      ETC

      IFRAME PAGE

         BIG NEWS!!!
CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB

REMOVE UNUSED TABS

CREATE ADDITIONAL CUSTOM TABS

   INVOLVER

      YOUTUBE, TWITTER, FLICKER, FILE
      SHARING, PDFS, SLIDES

      TWITTER

      POLLS, COUPONS, EMAIL SIGNUPS,
      ETC

      IFRAME PAGE

         BIG NEWS!!!
CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB

REMOVE UNUSED TABS

CREATE ADDITIONAL CUSTOM TABS

   INVOLVER

      YOUTUBE, TWITTER, FLICKER, FILE
      SHARING, PDFS, SLIDES

      TWITTER

      POLLS, COUPONS, EMAIL SIGNUPS,
      ETC

      IFRAME PAGE

         BIG NEWS!!!
FACEBOOK ADVERTISING
TWO WAYS TO ADVERTISE

 PAID ADVERTISEMENTS

 FACEBOOK DEALS
FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD

SPECIFY TARGETING

RUN TIMES AND $$$
FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD

SPECIFY TARGETING

RUN TIMES AND $$$
FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD

SPECIFY TARGETING

RUN TIMES AND $$$
FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING

DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS

DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS

4 TYPES OF DEALS

   INDIVIDUAL DEAL

   FRIEND DEAL

   LOYALTY DEAL

   CHARITY DEAL
FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING

DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS

DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS

4 TYPES OF DEALS

   INDIVIDUAL DEAL

   FRIEND DEAL

   LOYALTY DEAL

   CHARITY DEAL
FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING

DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS

DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS

4 TYPES OF DEALS

   INDIVIDUAL DEAL

   FRIEND DEAL

   LOYALTY DEAL

   CHARITY DEAL
FACEBOOK ANALYTICS - INSIGHTS


 PAGE OVERVIEW

 USERS

 INTERACTIONS

 REAL TIME “LIKE”
FACEBOOK ANALYTICS - INSIGHTS


 PAGE OVERVIEW

 USERS

 INTERACTIONS

 REAL TIME “LIKE”
FACEBOOK ANALYTICS - INSIGHTS


 PAGE OVERVIEW

 USERS

 INTERACTIONS

 REAL TIME “LIKE”
FACEBOOK ANALYTICS - INSIGHTS


 PAGE OVERVIEW

 USERS

 INTERACTIONS

 REAL TIME “LIKE”
FACEBOOK ANALYTICS - INSIGHTS


 PAGE OVERVIEW

 USERS

 INTERACTIONS

 REAL TIME “LIKE”
STAY IN TOUCH...

             SKEETER HARRIS

          MAC VILLAGE PRODUCTIONS
                 PRESIDENT
             PHONE 585.520.2232
       WEB: WWW.MACVILLAGEPRO.COM
            SKYPE: SKEETHARRIS
    EMAIL: WKHARRIS@MACVILLAGEPRO.COM
LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS
FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS
   YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS
          TWITTER: @SKEETERHARRIS

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Introduction to Facebook Workshop

  • 1. INTRODUCTION TO ACEBOOK JUNE 23, 2011 CENTRAL LIBRARY OF ROCHESTER & MONROE COUNTY WORKSHOP
  • 2. DISCUSSION POINTS WHAT IS SOCIAL NETWORKING? SOCIAL NETWORKING DESCRIBED WHY SHOULD YOU CARE? OVERVIEW OF FACEBOOK GETTING STARTED DEMONSTRATION HOW TO & BEST PRACTICES JOB SEEKER TIPS & BRANCHOUT LISTS, PRIVACY, APPLICATIONS DEMONSTRATION FAN PAGES - WHAT ARE THEY FACEBOOK INSIGHTS @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 3. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND A PORTAL FOR EMPLOYERS TO POST THEIR JOBS. @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 4. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND A PORTAL FOR EMPLOYERS TO POST THEIR JOBS. @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 5. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND A PORTAL FOR EMPLOYERS TO POST THEIR JOBS. @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 6. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND A PORTAL FOR EMPLOYERS TO POST THEIR JOBS. @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 7. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND A PORTAL FOR EMPLOYERS TO POST THEIR JOBS. @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 8. SO WHY DO I CARE? EVERYONE ELSE IS DOING IT! 85% OF X & Y GEN’S GO TO THESE SITES FIRST! OPPORTUNITIES GALORE! WHO ARE YOU? 6 DEGREES OF SEPARATION
  • 9. SO WHY DO I CARE? EVERYONE ELSE IS DOING IT! 85% OF X & Y GEN’S GO TO THESE SITES FIRST! OPPORTUNITIES GALORE! WHO ARE YOU? 6 DEGREES OF SEPARATION
  • 10. SO WHY DO I CARE? EVERYONE ELSE IS DOING IT! 85% OF X & Y GEN’S GO TO THESE SITES FIRST! OPPORTUNITIES GALORE! WHO ARE YOU? 6 DEGREES OF SEPARATION
  • 11. SO WHY DO I CARE? EVERYONE ELSE IS DOING IT! 85% OF X & Y GEN’S GO TO THESE SITES FIRST! OPPORTUNITIES GALORE! WHO ARE YOU? 6 DEGREES OF SEPARATION
  • 12. SO WHY DO I CARE? EVERYONE ELSE IS DOING IT! 85% OF X & Y GEN’S GO TO THESE SITES FIRST! OPPORTUNITIES GALORE! WHO ARE YOU? 6 DEGREES OF SEPARATION
  • 13. SO WHY DO I CARE? EVERYONE ELSE IS DOING IT! 85% OF X & Y GEN’S GO TO THESE SITES FIRST! OPPORTUNITIES GALORE! WHO ARE YOU? 6 DEGREES OF SEPARATION
  • 14. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53% CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44% BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35% POOR COMMUNICATION SKILLS - 29% LIED ABOUT QUALIFICATIONS - 24% SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 15. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50% PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39% CANDIDATE WAS CREATIVE - 38% DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35% OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19% CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 16. PERSONAL PAGE A SOCIAL PLACE TO RECONNECT WITH OLD AND CURRENT FRIENDS. PLACE TO TELL FRIENDS WHAT YOUR UP TO AND SHARE INFORMATION. A PLACE TO CONNECT WITH PEOPLE YOU MAY NOT KNOW. PROVIDES INSTANT UPDATES TO COMMUNITY. ALLOWS YOU TO DEFINE GROUPS AND INVITE FRIENDS AROUND TOPICS OF CHOICE. APPROXIMATELY 600 MILLION MEMBERS 30% OF ITS USERS EARN OVER $100,000 (11/08)
  • 17. PERSONAL PAGE A SOCIAL PLACE TO RECONNECT WITH OLD AND CURRENT FRIENDS. PLACE TO TELL FRIENDS WHAT YOUR UP TO AND SHARE INFORMATION. A PLACE TO CONNECT WITH PEOPLE YOU MAY NOT KNOW. PROVIDES INSTANT UPDATES TO COMMUNITY. ALLOWS YOU TO DEFINE GROUPS AND INVITE FRIENDS AROUND TOPICS OF CHOICE. APPROXIMATELY 600 MILLION MEMBERS 30% OF ITS USERS EARN OVER $100,000 (11/08)
  • 18. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY! @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 19. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY! @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 20. GROUPS WHAT IS A FACEBOOK GROUP? A PLACE TO SHARE INFORMATION AND OPINIONS ON ANY TOPIC OF INTEREST A PLACE THAT AN ORGANIZATION CAN CREATE AN INFORMATION SHARING PORTAL THAT’S ACCESSIBLE ANYWHERE. GROUP PROVIDE THREE DIFFERENT ACCESS LEVELS OPEN CLOSED SECRET GROUPS ARE DIFFERENT FROM PAGES IN THAT ALL POSTED CONTENT IS TIED TO THE USERS PROFILE. @2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 21. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: SIGNING UP FOR FACEBOOK STRUCTURE OF YOUR WALL NEW FEEDS & RECENT POSTS REVIEW FEATURES OF A FAN PAGE REVIEW FEATURES OF A GROUP
  • 22. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: SIGNING UP FOR FACEBOOK STRUCTURE OF YOUR WALL NEW FEEDS & RECENT POSTS REVIEW FEATURES OF A FAN PAGE REVIEW FEATURES OF A GROUP
  • 24. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 25. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 26. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 27. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 28. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 29. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY! - HOW YOU’RE DISCOVERED - WHAT INFO YOU SHARE - FACEBOOK APPS AND WEBSITES - HOW TO BLOCK PEOPLE - CHECKING YOUR SETTINGS
  • 30. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY! - HOW YOU’RE DISCOVERED - WHAT INFO YOU SHARE - FACEBOOK APPS AND WEBSITES - HOW TO BLOCK PEOPLE - CHECKING YOUR SETTINGS
  • 31. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY! - HOW YOU’RE DISCOVERED - WHAT INFO YOU SHARE - FACEBOOK APPS AND WEBSITES - HOW TO BLOCK PEOPLE - CHECKING YOUR SETTINGS
  • 32. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY! - HOW YOU’RE DISCOVERED - WHAT INFO YOU SHARE - FACEBOOK APPS AND WEBSITES - HOW TO BLOCK PEOPLE - CHECKING YOUR SETTINGS
  • 33. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY! - HOW YOU’RE DISCOVERED - WHAT INFO YOU SHARE - FACEBOOK APPS AND WEBSITES - HOW TO BLOCK PEOPLE - CHECKING YOUR SETTINGS
  • 34. BRANCHOUT NEWEST NETWORK PROVIDES IN FACEBOOK ONLINE RESUME ENDORSEMENTS SEE ACTIVITY SEARCH JOBS DISCUSS WITH FRIENDS
  • 35. BRANCHOUT NEWEST NETWORK PROVIDES IN FACEBOOK ONLINE RESUME ENDORSEMENTS SEE ACTIVITY SEARCH JOBS DISCUSS WITH FRIENDS
  • 36. BRANCHOUT NEWEST NETWORK PROVIDES IN FACEBOOK ONLINE RESUME ENDORSEMENTS SEE ACTIVITY SEARCH JOBS DISCUSS WITH FRIENDS
  • 37. BRANCHOUT NEWEST NETWORK PROVIDES IN FACEBOOK ONLINE RESUME ENDORSEMENTS SEE ACTIVITY SEARCH JOBS DISCUSS WITH FRIENDS
  • 38. BRANCHOUT NEWEST NETWORK PROVIDES IN FACEBOOK ONLINE RESUME ENDORSEMENTS SEE ACTIVITY SEARCH JOBS DISCUSS WITH FRIENDS
  • 39. JOB SEEKER TIPS MAKE YOURSELF STANDOUT - FACEBOOK AD MAKE SURE YOU USE PRIVACY SETTINGS IF YOU HAVE QUESTIONABLE CONTENT. USE FACEBOOK PAGES TO ENHANCE YOUR PROFILE OR SEARCH CAREERBUILDER BRANCHOUT
  • 40. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: SETTING FILTERS SETTING UP PRIVACY PROPERLY CHECKING YOUR PRIVACY SETTINGS BRANCHOUT
  • 41. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: SETTING FILTERS SETTING UP PRIVACY PROPERLY CHECKING YOUR PRIVACY SETTINGS BRANCHOUT
  • 43. SETTING UP A FAN PAGE
  • 44. SETTING UP A FAN PAGE
  • 45. SETTING UP A FAN PAGE
  • 46. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!
  • 47. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!
  • 48. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!
  • 49. FACEBOOK ADVERTISING TWO WAYS TO ADVERTISE PAID ADVERTISEMENTS FACEBOOK DEALS
  • 50. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$
  • 51. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$
  • 52. FACEBOOK ADVERTISING - PAID DESIGN YOUR AD SPECIFY TARGETING RUN TIMES AND $$$
  • 53. FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL
  • 54. FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL
  • 55. FACEBOOK ADVERTISING - DEALS LOCATION BASED ADVERTISING DESIGNED TO ATTRACT CONSUMERS TO YOUR PLACE OF BUSINESS DESIGNED EXCLUSIVELY FOR MOBILE FACEBOOK USERS 4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL
  • 56. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  • 57. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  • 58. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  • 59. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  • 60. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  • 61. STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COM LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS