This class is very similar to other overview facebook classes I have taught with the addition of the content concerning facebook insights and branchout.
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Introduction to Facebook Workshop
1. INTRODUCTION
TO ACEBOOK
JUNE 23, 2011
CENTRAL LIBRARY OF ROCHESTER
& MONROE COUNTY WORKSHOP
2. DISCUSSION POINTS
WHAT IS SOCIAL NETWORKING?
SOCIAL NETWORKING DESCRIBED
WHY SHOULD YOU CARE?
OVERVIEW OF FACEBOOK
GETTING STARTED DEMONSTRATION
HOW TO & BEST PRACTICES
JOB SEEKER TIPS & BRANCHOUT
LISTS, PRIVACY, APPLICATIONS DEMONSTRATION
FAN PAGES - WHAT ARE THEY
FACEBOOK INSIGHTS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
3. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
4. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
5. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
6. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
7. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
ONE OF THE NEWEST NETWORKS TO THE PARTY, CONCEPT IS IT’S
NOT WHAT YOU KNOW BUT WHO YOU KNOW. AS SUCH
BRANCHOUT CLAIMS TO GIVE YOU BETTER VISIBILITY FOR JOBS AND
A PORTAL FOR EMPLOYERS TO POST THEIR JOBS.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
8. SO WHY DO I CARE?
EVERYONE ELSE IS DOING IT!
85% OF X & Y GEN’S GO TO
THESE SITES FIRST!
OPPORTUNITIES GALORE!
WHO ARE YOU?
6 DEGREES OF SEPARATION
9. SO WHY DO I CARE?
EVERYONE ELSE IS DOING IT!
85% OF X & Y GEN’S GO TO
THESE SITES FIRST!
OPPORTUNITIES GALORE!
WHO ARE YOU?
6 DEGREES OF SEPARATION
10. SO WHY DO I CARE?
EVERYONE ELSE IS DOING IT!
85% OF X & Y GEN’S GO TO
THESE SITES FIRST!
OPPORTUNITIES GALORE!
WHO ARE YOU?
6 DEGREES OF SEPARATION
11. SO WHY DO I CARE?
EVERYONE ELSE IS DOING IT!
85% OF X & Y GEN’S GO TO
THESE SITES FIRST!
OPPORTUNITIES GALORE!
WHO ARE YOU?
6 DEGREES OF SEPARATION
12. SO WHY DO I CARE?
EVERYONE ELSE IS DOING IT!
85% OF X & Y GEN’S GO TO
THESE SITES FIRST!
OPPORTUNITIES GALORE!
WHO ARE YOU?
6 DEGREES OF SEPARATION
13. SO WHY DO I CARE?
EVERYONE ELSE IS DOING IT!
85% OF X & Y GEN’S GO TO
THESE SITES FIRST!
OPPORTUNITIES GALORE!
WHO ARE YOU?
6 DEGREES OF SEPARATION
14. SO WHY DO I CARE - HR DOES
56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
TWITTER, FACEBOOK, LINKEDIN
WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING
FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53%
CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44%
BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35%
POOR COMMUNICATION SKILLS - 29%
LIED ABOUT QUALIFICATIONS - 24%
SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20%
CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
15. SO WHY DO I CARE - HR DOES
56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
TWITTER, FACEBOOK, LINKEDIN
WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING
PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50%
PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39%
CANDIDATE WAS CREATIVE - 38%
DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35%
OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19%
CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15%
CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
16. PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 600 MILLION
MEMBERS
30% OF ITS USERS EARN OVER
$100,000 (11/08)
17. PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 600 MILLION
MEMBERS
30% OF ITS USERS EARN OVER
$100,000 (11/08)
18. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
19. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
20. GROUPS
WHAT IS A FACEBOOK GROUP?
A PLACE TO SHARE INFORMATION
AND OPINIONS ON ANY TOPIC OF
INTEREST
A PLACE THAT AN ORGANIZATION
CAN CREATE AN INFORMATION
SHARING PORTAL THAT’S
ACCESSIBLE ANYWHERE.
GROUP PROVIDE THREE DIFFERENT
ACCESS LEVELS
OPEN
CLOSED
SECRET
GROUPS ARE DIFFERENT FROM
PAGES IN THAT ALL POSTED
CONTENT IS TIED TO THE USERS
PROFILE.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
21. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
SIGNING UP FOR FACEBOOK
STRUCTURE OF YOUR WALL
NEW FEEDS & RECENT POSTS
REVIEW FEATURES OF A FAN PAGE
REVIEW FEATURES OF A GROUP
22. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
SIGNING UP FOR FACEBOOK
STRUCTURE OF YOUR WALL
NEW FEEDS & RECENT POSTS
REVIEW FEATURES OF A FAN PAGE
REVIEW FEATURES OF A GROUP
24. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
25. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
26. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
27. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
28. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
29. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
30. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
31. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
32. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
33. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS
39. JOB SEEKER TIPS
MAKE YOURSELF STANDOUT - FACEBOOK
AD
MAKE SURE YOU USE PRIVACY SETTINGS IF
YOU HAVE QUESTIONABLE CONTENT.
USE FACEBOOK PAGES TO ENHANCE YOUR
PROFILE OR SEARCH
CAREERBUILDER
BRANCHOUT
40. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
SETTING FILTERS
SETTING UP PRIVACY PROPERLY
CHECKING YOUR PRIVACY SETTINGS
BRANCHOUT
41. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
SETTING FILTERS
SETTING UP PRIVACY PROPERLY
CHECKING YOUR PRIVACY SETTINGS
BRANCHOUT
53. FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING
DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS
DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS
4 TYPES OF DEALS
INDIVIDUAL DEAL
FRIEND DEAL
LOYALTY DEAL
CHARITY DEAL
54. FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING
DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS
DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS
4 TYPES OF DEALS
INDIVIDUAL DEAL
FRIEND DEAL
LOYALTY DEAL
CHARITY DEAL
55. FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING
DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS
DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS
4 TYPES OF DEALS
INDIVIDUAL DEAL
FRIEND DEAL
LOYALTY DEAL
CHARITY DEAL