This is a summary on how to combine SWOT, The Confrontation Matrix and the TOWS analyses as tools in operational management. The TOWS offers added input for strategy development and can be used as a quick investigation for strategy design. The assignment indicates a wide scale and even personal usage of these tools.

1. Summary SWOT, TOWS andSummary SWOT, TOWS and
the Confrontation Matrixthe Confrontation Matrix
ByBy
Winston RosevalWinston Roseval

2. Basic preliminary assessmentBasic preliminary assessment
with SWOTwith SWOT
• Instructions: Define a business problesm and use theInstructions: Define a business problesm and use the
steps to determine your inside out perspective.steps to determine your inside out perspective.
Source:
12 manage.com

3. Moving from SWOT toMoving from SWOT to
Confrontation MatrixConfrontation Matrix
• Instruction: Use the identified areas to developInstruction: Use the identified areas to develop
operational tasksoperational tasks
Opportunities Threats
Strenghts
Attack
Maximize as
best as possible
Adjust
Adjust strenghts
Weaknesses
Defend
Look at the
competition
Survive
Turnaround/Change
management

4. External Opportunities (O)
1.
2.
3.
4.
External Threats (T)
1.
2.
3.
4.
Internal
Strengths (S)
1.
2.
3.
4.
SO
Maxi-Maxi Strategy
ST
Maxi-Mini Strategy
Internal
Weaknesses (W)
1.
2.
3.
4.
WO
Mini-Maxi Strategy
WT
Mini-Mini Strategy
Developing Strategies from TOWSDeveloping Strategies from TOWS
AnalysisAnalysis

5. AssignmentAssignment
Use the above matrices to quickly analyse your MBA
study and determine how to increase your progress.

6. AssignmentAssignment
Use the above matrices to quickly analyse your MBA
study and determine how to increase your progress.