1. 4 Ways to Organize
Your Twitter Stream
By Wendy Greene,
Manager, Communications & Social Media
at T.E. Wealth
June 2012

2. 1. Follow Only Relevant Users
• Be clear about why you are using Twitter:
• Brand awareness?
• Business building?
• New connections with people in similar professions?
• Research?
• For fun?
• Follow only those who post content you find useful
and interesting.
• Don’t feel pressured to follow a person who follows
you. Restrict the Twitter stream to those who add
value.

3. 2. Use Lists
• Categorize to stay organized.
• Lists provide multiple streams of content, and
allows for honing in to a particular stream.
• Create lists by topics of interest (i.e. financial
planners, news media, financial bloggers,
etc.)
• Follow another user’s lists to check in on
certain groups.

4. 3. Have “Favourites”
• Favouriting a tweet (pressing that little star)
saves the tweet to the “Favourites” stream
and allows for going back and reading when
time permits.
• Save tweets to read later.
• Make the time to go back and read everything
“favourited,” to avoid a “Favourites” stream
containing hundreds of tweets waiting to be
read.

5. 4. Use Hootsuite
• Sign up for Hootsuite for a better overall view
of Twitter.
• Hootsuite is organized in a dashboard format,
with the ability to see a Twitter stream,
retweeted tweets, “Favourited” tweets, and
direct messages all in one view.
• It’s Canadian!
• https://www.hootsuite.com