Nedra Kline Weinreich
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Personal Information
Organização/Local de trabalho
Israel, CA Israel
Cargo
Behavioral design strategist for health and social change
Site
www.social-marketing.com
Sobre
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
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social media public health health social marketing #hcmmconf mental health health communication marketing storytelling media transmedia youth social #injuryconf injury entertainment news social change social media strategy stories social issues social network health care nonprofits literacy teens hospitals change ebook mental illness suicide prevention ythlive team up generation next suicide journalism prevention social media marketing public relations model behavior change message sustainability education and training cross-discipline inspiration strategy communications education recruitment jewish school #diydays diy days children obesity communication narrative cdc research medicine academia professional development twitter hcmm10 adolescents networking movements approach design behavior weinreich nedra
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