Personal Information
Organização/Local de trabalho
Israel, CA Israel
Cargo
Behavioral design strategist for health and social change
Sobre
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.
Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
Marcadores
social media
public health
health
social marketing
#hcmmconf
mental health
health communication
marketing
storytelling
media
transmedia
youth
social
#injuryconf
injury
entertainment
news
social change
social media strategy
stories
social issues
social network
health care
nonprofits
literacy
teens
hospitals
change
ebook
mental illness
suicide prevention
ythlive
team up
generation next
suicide
journalism
prevention
social media marketing
public relations
model
behavior change
message
sustainability
education and training
cross-discipline
inspiration
strategy
communications
education
recruitment
jewish
school
#diydays
diy days
children
obesity
communication
narrative
cdc
research
medicine
academia
professional development
twitter
hcmm10
adolescents
networking
movements
approach
design
behavior
weinreich
nedra
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