10. webcredible > customer experience design 10
Key UX challenges
• Process, engagement and vision
• Backend-systems – CRM, CEM – how do you build a
business case?
• Visibility of customer data and sharing across organisation
• Suitability of channels for purpose
• Sharing data across devices without logging in to an
account
• Measurement
11. webcredible > customer experience design 11
What about you?
How are you
using Omni-channel?