Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Director Product Marketing at ThinkHR
Setor
Technology / Software / Internet
Sobre
15 years of experience in product marketing, partner/channel development, demand generation and go-to-market strategy in B2B enterprise software and Cloud SaaS solutions.
Product Marketing & Branding
• Inbound and outbound marketing strategy, execution
• Go-to-market planning, development and rollout including localization, licensing, pricing, docs
• Top-tier analyst relations (Gartner, Forrester, IDC)
• Industry thought leadership, public speaking
• Tradeshows, conferences, corporate events
Demand Generation
• Integrated multichannel marketing programs
• Lead generation and nurturing programs
• Social media, content marketing, email campaigns, marketing analytics, KPI monitoring
Sal...
Marcadores
customer communication management
ccm
customer experience management
analytics
customer engagement management
voice of the customer
enterprise data hub
cem
cxm
next best action
cloud
campaign management
cloud ccm
document composition
print production
saas
marketing campaigns
Ver mais
Apresentações
(2)Gostaram
(27)Growth Hacking: The Human Operating System for Martech (Marketing Technology)
Sean Ellis
•
Há 9 anos
Orchestrating a Customer Engagement Journey in the Enterprise
Kashif Mahbub
•
Há 8 anos
Growth Hacking and Full Stack Marketing For Startups
Casey Armstrong
•
Há 8 anos
The SoDA Report (Volume 1, 2015)
Society of Digital Agencies
•
Há 9 anos
Why Content Marketing Fails
Rand Fishkin
•
Há 9 anos
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
Há 11 anos
Customer Journey FAQs - answers to the most common customer journey questions -
Martin Wright
•
Há 10 anos
12 Lessons from the B2B Marketing Manifesto Campaign
Velocity Partners
•
Há 12 anos
Building a Code Halo Economy for Insurance
Cognizant
•
Há 9 anos
Successful Customer Communications Strategies in 8 Steps and 2 Case Studies
Vivastream
•
Há 10 anos
Evolve or Die - The Future of Digital in Customer Communication
Kyle Lacy
•
Há 12 anos
#CNX14 - 7 Technology Trends Transforming Customer Communication
Salesforce Marketing Cloud
•
Há 9 anos
Why & How to Design a Deck: Transform Slides into Remarkable Presentations
Onkaro
•
Há 9 anos
Email Design for the Non-Designer
Litmus
•
Há 9 anos
Crap. The Content Marketing Deluge.
Velocity Partners
•
Há 11 anos
Social Superheroes - Behind the Scenes of a Massive Marketing Campaign
HubSpot
•
Há 9 anos
Digital strategy for Netflix: Narcos
Clément Simon
•
Há 9 anos
How Aetna Built a Marketing Technology Focused Office
MarTech Conference
•
Há 9 anos
How to Scale your Analytics in a Maturing Organization
Kissmetrics on SlideShare
•
Há 9 anos
10 Startup Business Puzzles Visualized and Explained
Sangeet Paul Choudary
•
Há 9 anos
The Power of Integrated Search: Why SEO & SEM Are Better Together
DemandWave
•
Há 9 anos
5 Winning Lead Gen Tactics You Haven't Tried, Yet
DemandWave
•
Há 9 anos
Content Marketing For Beginners
MWI Hong Kong
•
Há 9 anos
Advanced Brand and Marketing for Early Stage Companies
Tomas Puig
•
Há 9 anos
Usability Conversion Optimization for the Eye
Angie Schottmuller
•
Há 9 anos
Defining product marketing
Gerardo A Dada
•
Há 9 anos
Doxee - Xplor webinar: An introduction to Self-Serve Customer Communication Management
Kashif Mahbub
•
Há 10 anos
Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Director Product Marketing at ThinkHR
Setor
Technology / Software / Internet
Sobre
15 years of experience in product marketing, partner/channel development, demand generation and go-to-market strategy in B2B enterprise software and Cloud SaaS solutions.
Product Marketing & Branding
• Inbound and outbound marketing strategy, execution
• Go-to-market planning, development and rollout including localization, licensing, pricing, docs
• Top-tier analyst relations (Gartner, Forrester, IDC)
• Industry thought leadership, public speaking
• Tradeshows, conferences, corporate events
Demand Generation
• Integrated multichannel marketing programs
• Lead generation and nurturing programs
• Social media, content marketing, email campaigns, marketing analytics, KPI monitoring
Sal...
Marcadores
customer communication management
ccm
customer experience management
analytics
customer engagement management
voice of the customer
enterprise data hub
cem
cxm
next best action
cloud
campaign management
cloud ccm
document composition
print production
saas
marketing campaigns
Ver mais