Learn the value of LinkedIn! See real, practical business uses for LinkedIn that go beyond job hunting. Find out how to use LinkedIn as a sales tool too.

1. 17 Business Uses For LinkedIn Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz

2. Agenda Social Media Primer 17 Uses for LinkedIn Questions and Comments

3. “We can't open this up to our employees, it will pull them away from work." "What about legal implications? The FDIC regulates all our communications. An employee can distribute un-reviewed content to the world and we could liable." "We lose control of our brand." Sound Familiar?

4. Quick, that's a corporate executive talking about what? Blogging? Twitter? Facebook? LinkedIn? Sound Familiar?

5. Wrong. Sound Familiar?

6. The year is 1997 and that's a conversation about email. A Trip Through Time

7. We won’t have time to check email because we spent a lot of time faxing, reading & writing memos and on the phone. Email reduced our dependencies on these communication channels. Today with the flood of email we all receive, no one has time to Tweet. Done right, Twitter and other social networks reduce the amount of email you send, just as email reduced the number of memos we all typed. Other Parallels

8. Email is purely a social application and a way to distribute get-rich-quick-scams and pornography. The same thing is said about social media every day. We've all become pretty good at sifting through the garbage and using email as a key part of our work environment. Other Parallels

9. Email is a fad and a disruptive element that new college grads want. Just like email, Twitter, LinkedIn Groups, Facebook and other social networks have fundamental benefits over other forms of communication. Other Parallels

10. I see how it can be used for personal use, but not for business (or vice versa) The “Routinzation Trap” social media isn’t just a better way to do email Other Parallels

11. Source: Tony O’Driscoll

12. 17 Business uses for linkedin

13. Establish Your Identity

14. Use Applications to Become More Efficient

15. Conduct Real-Time Market Research

16. Become a Celebrity

17. Listen!

18. Use Your LinkedIn URL in Contact Info

19. Take Part In Groups

20. Promote Your Work

21. Connect With Your Customers/Members

22. Never Make A Cold Call Again

23. Collect Testimonials

24. Streamline Communications

25. Import Contacts

26. Find Speakers and Guest Bloggers

27. Become a Thought Leader

28. Find Prospects

29. Research Your Competition

30. questions

31. 17 Business Uses For LinkedIn Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz