Slides van de keynote van Dennis Mortenen, directeur data insights Yahoo!, over de toekomst van web analytics tools.

1. Tomorrows Web Analy7cs
Technology and Usage
YAHOO! CONFIDENTIAL
DENNIS R. MORTENSEN | MAY 2009
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2. Entrepreneur Author Blogger WAA Yahoo!

3. What is the current state of
web analy7cs tools and their usage
today?
DENNIS R. MORTENSEN | MAY 2009

4. Collect DATA
DENNIS R. MORTENSEN | MAY 2009

5. Report on DATA
DENNIS R. MORTENSEN | MAY 2009

6. Insight from DATA
DENNIS R. MORTENSEN | MAY 2009

7. ‐ and to what extent should we expect today
to provide us comfort for the
future?
DENNIS R. MORTENSEN | MAY 2009

8. Recommenda;on
DENNIS R. MORTENSEN | MAY 2009

9. Automa;on
DENNIS R. MORTENSEN | MAY 2009

10. Want to know more about
Analy;cs and Marke;ng?
VisualRevenue.com/blog

11. Thank you
Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo‐inc.com
Blog: hVp://visualrevenue.com/blog
Book: hVp://visualrevenue.com/blog/yahoo‐analy7cs‐book
TwiGer: hVp://twiVer.com/DennisMortensen