Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.

1. Building & Using Your Twitter Network Presenter: wendy darling

2. Wendy darling Communications Specialist Health Sciences Communications Emory University wdarlin@emory.edu 404-727-8553 @wcdarling Twitter Projects www.emoryhealthsciences.org www.emoryhealthblog.com whsc.emory.edu/soundscience/ www.emory.edu/grady twitter.com/emoryhealthsci facebook.com/emoryhealthsci

4. Find Your Connections

5. Twitter Conversations

6. Online Resources

7. Hand-outs

8. Q & ACredit: PR Daily

9. Choose your twitter identity Who are you?

11. Broad or Niche?

12. Official or Unofficial?

13. Or a mix?Of course, identities change; youmay start out one way and changestrategy. But by deciding at thebeginning, decisions are easier.

15. Will you have a separate personal account?

16. When is it appropriate to include personal stuff on a professional account?

17. What about protecting reputation of your employer?

19. Is there a specific area or a group of areas you want to focus on?

20. Just how specialized do you want your tweets to be?For a good explanation, join Klout.com and it will ID your “style” and where you fit.

22. When you say things, are you saying them on behalf of your group?

23. How will your identify yourself?

25. Is your Twitter mini-bio accurate? (And do have one!)

26. Want to customize the look of your profile? (There are many nice options for templates and styles.)

29. Peer Institutions

30. Government Agencies

31. Advocacy or Support Groups

32. Partners

33. CompetitorsThere are also tools to match you up.

35. Individual Reporters

36. Editors

38. What media do you want to have relationships with?

39. Who shows up when you search Twitter?

41. Other orgs within your org

42. Government agencies

43. Partner organizations, schools

45. What orgs would you like to work with?

46. Who might be happy to share your message?

47. Whose messages would you like to share?

49. Twitter Lists

50. Twitter “Suggestions”

54. Working with reporters

55. Campaigns

56. Breaking news &alerts

58. Hashtags

60. Ask questions, ask for opinions

61. Post photos and videos

62. Work with partners

64. Find reporters looking for leads

65. Pitch to reporters based on their beats

66. Retweet media coverage, credit @reporter

68. Use keywords, key hashtags

69. Make appropriate contacts beforehand

70. Work with partners

71. Space out tweets over time

72. Create specific content for the campaign

74. Distribute phone #s, web sites to call

75. Use and/or create appropriate hashtags

76. Use Twitter search, respond to tweets

77. Address tweets directly @reporters

78. Live-tweet

79. Share photos and videos

81. Respond as appropriate

82. Direct reports to appropriate people

84. Hashtags

87. Twendz – www.twendz.com

89. PR Daily – www.prdaily.com

90. Social Flow - blog.socialflow.com

91. Twitter for Newsrooms - dev.twitter.com/media/newsroomsSee also:“18 Best Tools To Analyze Your Twitter Hotness”or bit.ly/twitterhotness

92. Also… PR Daily News Feed www.prdaily.com Consistently great tips on PR, including Twitter, writing effective press releases, how to work with reporters, and more. Sign up for newsletter!

93. Hand-outs “26 Tips for Enhancing Your Tweets” Social Media Examiner “How to Win Friends and Influence People” Roger Ebert, Roger Ebert’s Journal “How Twitter Will Change the Way We Live (in 140 Characters or Less)” Steven Johnson, TIME “Putting Twitter’s World to Use” Claire Cain Miller, New York Times

94. Q & A Any questions?

95. Wendy darling Communications Specialist Health Sciences Communications Emory University wdarlin@emory.edu 404-727-8553 @wcdarling Twitter Projects www.emoryhealthsciences.org www.emoryhealthblog.com whsc.emory.edu/soundscience/ www.emory.edu/grady twitter.com/emoryhealthsci facebook.com/emoryhealthsci