Rachel Metscher (@rachelmetscher)

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Focused Energy. Uncompromising Tenacity. Confident Problem Solver. I am a leader that creates change and drives results. Most of my responsibilities have been to build departments and create structure from ambiguity. I am most successful when I can focus my efforts to maximize public relations and marketing activities to tell customers' stories. I thrive in an organization who need to build a sustainable, strong brand among their house of brands. Building programs from disparate groups is a challenge I enjoy.

social media content marketing content curation social media strategy social media training social networking marketing strategy public relations social media policy social media marketing communications brand activation campaign blogger branding corporate communications retail linkedin professional development personal branding promotion marketing integrated communications writing google authorship search engine optimization employee brand advocacy social strategy higher education enrollment management blog k12 brand

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Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from Trust Me, I'm Lying: Confessions of a Media Manipulator)

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Culture Code: Creating A Lovable Company

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Rachel Metscher (@rachelmetscher)

Apresentações

From the Corporate Social Media Trenches: 4 Lessons in Centralized #SocialMedia Strategy

Social Media and K-12

Social Media Workshop

Social Media Strategy on a Budget: GSMI Social Media Strategies Summit 2014

How to Embrace Social Media in Your Student Outreach

Google Authorship: How it Impacts SEO and Online Visibility

Content Marketing Road to Success

Rebranding Project:Speakeasy Retold

Managing Content within Content Marketing

Branding You: Seven Steps to Build Your Online Brand

The Power of One Brand To Change the World, One Outfit at a Time

Dress Smart Mummy: Blogger Activation Campaign

Documentos

Social Media Playbook

Higher Ed Social Media Strategy Workshop (Hobsons U 2013)

Gostaram

SXSW 2016: The Need To Knows

Gen X Women: Flirting with Forty

Customer Insight Using Google Analytics - Alyson Murphy - Digital East 2014

ABCs of Content Marketing (A-M)

Social, Digital & Mobile in The Middle East, North Africa & Turkey

The Blurring Line Between Digital Marketing and PR

South Korean Social Media & Internet Facts

A quick summary of digital marketing trends 2014-2015

Build. Better. Content!

Ron jones - Keyword Intelligence: Keyword Research for Search, Social and Beyond

Social Media Assessment Worksheet

Growing your email list - 21 list-building techniques

19 Signs of a Disengaged Employee

The Future Is Here: How Social Affects Lead Generation

Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.

Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from Trust Me, I'm Lying: Confessions of a Media Manipulator)

Culture Code: Creating A Lovable Company