Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

Fashion Apps: Who’s Who

© Remote Tiger Inc. 2010

Fashion Apps: Who’s Who

Where is TOMMY?

d
e
hipster all-american inspiring trend-setter f
i
n
i
preppy n
youthful iconic
classic g

T
o
exciting stylish m
fashion forward urbanite
m
y

Mobile Strategy

Goal: Establish connections and strengthen existing brand loyalty
while promoting the lifestyle and inspiring buyers of Tommy Hilfiger
with innovative digital technology.

Social Media Facebook Wish List Feedback Increase Market
Order Online
Shares Product Updates Seasonal Collection Tommy’s Charity Hipster
Locate Retailer Primary Research iPad Latest Trends Survey Twitter News
& Events Holiday Specials Brand Loyalty Design Increase Revenue
Event Notifications COOL Personal Service Referrals Brand Association
Fashion Tommy Campaign Cutting Edge Tech Creative Android

Marketing: User App: iPhone

+ more eyeballs to online assets

+ more footfalls to physical stores


Marketing: User App: iPhone

new generation // buzz creation // wide circulation

corporate objective:
+ product information
+ fashion galleries/videos
+ marketing campaigns
+ opt-in/event notification
social objective:
+ social media integration
+ Tommy styling tips
+ geo-targeted marketing
+ direct users to web assets
+ app viral marketing

Marketing: User App: iPad

dynamic // digital // catalog

+ stylized catalog
+ slick animations
+ user interaction
+ seasonal updates
+ iPhone features
+ user appeal

Marketing: In-Store Retail App

+ let your merchandise do the talking

+ cutting edge tech + personal service
+ generation Y focused + marketing opt-ins
+ fashion galleries/videos + sizes and availability
+ dynamic seasonal catalogue + animize your merchandise
+ dept/outlet/in-store kiosks + direct to web/mobile assets.

Sales//Training//Operations

+ audio/video + eliminate
+ mobile crm
training clipboards
apps
+ enterprise + digitize and
+ real-time sales
training apps mobilize
dashboard
+ centrally + real-time
+ centralized
managed enterprise
sales collateral
presentations management


management widget

real-time sales status

corporate integration

iPad


+ our clients


Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

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