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The World Of Entrepreneurs
  Wai Chamornmarn




                             Entrepreneurship@TBS 2012
Stevenson, Roberts, Grousbeck & Bhide (1999)




                            Entrepreneurship@TBS 2012
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                Entrepreneurship@TBS 2012
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       Entrepreneurship@TBS 2012
The Entrepreneurship Process
                             Research
                               Industry
            Opportunity
                             Market
Idea        Recognition
                             Competition

                          Financials, Risks

                                Plan
                             Overall Strategy
                             Marketing & Sales
                               Operations
                                Team
                              Entrepreneurship@TBS 2012
                            Schedule/Milestones
6
Entrepreneurship@TBS 2012
Welcome to




             Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
1999.The McQuaig Group Inc.                      Alternatives p. 9
Business idea


          Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
Idea or Innovation?

                                                              Innovation!
                                                  Value

                                    Value                 Competitive Advantage
                        Value
                                            Customer’ s benefit
               Value
                             Market Opportunity

                Idea or
                Technology



                                                   Entrepreneurship@TBS 2012
Business Concept


          Entrepreneurship@TBS 2012
Business Concept


                        Product
                        Innovation




                                     Customer
Management                           Intimacy

    Low
    Price

                Technology




                                      Entrepreneurship@TBS 2012   13
Importance of Idea Evaluation




                                Entrepreneurship@TBS 2012
How to Evaluate Ideas
•       Eight Questions to Consider

       1.     Do you have capabilities for the venture?
       2.     Are you ready to be an entrepreneur?
       3.     Do you have a passion for the venture?
       4.     Are you prepared emotionally to deal with the challenges of being an
              entrepreneur?
       5.     Are you ready to work hard?
       6.     Do you have a realistic picture of the proposed venture’s potential?
       7.     Are you educated about financing issues?
       8.     Are you willing and prepared to do continual analysis of your venture?



Nichols College                                               Entrepreneurship@TBS 2012
16
Entrepreneurship@TBS 2012
Magic Ink




            Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
Product evolution
            Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
Evolution of Devices at Nokia
                                                                Communicator
                                                                       9110
                                                        9000

                                                                                             8850

                                         8110
                          121   2110
                                                                         Premium
                                                           8800




                                                Classic
           Nokia
                                                                                            Mediaphone
 Nokia                                                         6100                  7100           8210
          Cityman   101
Talkman                                                                 6150


                                2010
                                       1610
                                                                               Fashion
                                                 3110
                                                    Basic        5100
                                                                                   3210
                                                                               Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
25
Entrepreneurship@TBS 2012
Entrepreneur’s Fit and Balance
•   Mind-set
•   Know-how
•   Relevant experience
•   Track record of team
•   Track record of resources
•   Attractiveness of the venture opportunity




                                                Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
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Entrepreneurship@TBS 2012
Team


       Entrepreneurship@TBS 2012
The Entrepreneurial Team
An entrepreneurial leader
• Learns and teaches—faster, better
• Deals with adversity, is resilient
• Exhibits integrity, dependability, honesty
• Builds entrepreneurial culture and organization




                                                    Entrepreneurship@TBS 2012
The Entrepreneurial Team
Quality of the Team
• Relevant experience and track record
• Motivation to excel
• Commitment, determination, and persistence
• Tolerance of risk, ambiguity, and uncertainty
• Creativity




                                                  Entrepreneurship@TBS 2012
32
Entrepreneurship@TBS 2012
Team:




        Luciano de Crescenzo




                               Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
Resources


       Entrepreneurship@TBS 2012
Minimize and Control versus Maximize and Own
•   Unleashing creativity
•   Financial resources
•   Assets
•   People
•   Your business plan
•   Think cash last!




                                    Entrepreneurship@TBS 2012
Capabilities in One Context Become Disabilities in Another

                                                   Big
           Market
                                                   enough to be
           Research
                                                   interesting?

                                                            What
Planning
                                                            Margins Are
Cycles
                                                            Attractive?
                        Processes:   Values:
Customer
                        How?         Why?
                                                              Cost structure
Feedback
                            ―Organizational
           Resource         DNA‖                    Product
           Allocation                               Quality



                                               Entrepreneurship@TBS 2012
Discussion



             Entrepreneurship@TBS 2012
Entrepreneurship@TBS 2012
–




    Entrepreneurship@TBS 2012
–




    Entrepreneurship@TBS 2012

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