Mais conteúdo relacionado Semelhante a Technology captives in India & crossing the cost-value chasm (20) Technology captives in India & crossing the cost-value chasm1. cost value
Technology captives & crossing the cost-value chasm
Quest for sustainable competitive advantage
Dr. Vinay Dabholkar Dr. Pradeep Desai
President Technology Head
Catalign Innovation Consulting Pvt Ltd Tata Consultancy Services
vinay@catalign.com, 99457-57913 gdinnov@gmail.com
19-Dec-2008 http://inov-n.blogspot.com/
www.catalign.com/articles.htm
Presented at International Conference on Doing Business in India, 18-19 Dec, IFIM, Bangalore
© 2008 Catalign Innovation Consulting www.catalign.com
2. Meet Mr. Sam
Managing Director, XYZ Technologies India Private Limited
© 2008 Catalign Innovation Consulting www.catalign.com
3. Today, Mr. Sam is a happy and proud man.
Why?
© 2008 Catalign Innovation Consulting www.catalign.com
4. 30
in 3000
2000 in
2008
He contributed to
India growth story
Today, Mr. Sam is a happy and proud man.
Why?
© 2008 Catalign Innovation Consulting www.catalign.com
5. 30
in 3000
2000 in Augmenting Managing
2008 onsite Projects from
India
He contributed to
India growth story He built a competent
team
Today, Mr. Sam is a happy and proud man.
Why?
© 2008 Catalign Innovation Consulting www.catalign.com
6. Sometimes, Mr. Sam is worried.
Why?
© 2008 Catalign Innovation Consulting www.catalign.com
7. Cost advantage
Cost advantage
Sometimes, Mr. Sam is worried.
Why?
© 2008 Catalign Innovation Consulting www.catalign.com
8. Cost advantage
Cost advantage
Complacency
Sometimes, Mr. Sam is worried.
Why?
© 2008 Catalign Innovation Consulting www.catalign.com
9. One day, Mr. Sam comes across Partnership Maturity Model (PMM)
And Mr. Sam is excited. Why?
© 2008 Catalign Innovation Consulting www.catalign.com
10. Partnership Maturity Model (source: Jaideep et al IMK Conference Feb 2006)
Contribution Define new
Highly Valued Influencing to market Areas of
Partner Standards leadership research
Moving Up The Value Chain
New Customer
Innovation Ownership of Technology product partnership
requirements roadmap Ideas consulting
Centre
Roadmap of Product
Center of Co-developing Product domain Customer
Excellence requirements features knowledge orientation
Quality On Cost Post Responsiveness
Offshore of time development of to
Development deliverables delivery support development customer
Centre
Resource Adequate Basic Cost of Customer
Centre Resources Competencies Resources Communication
© 2008 Catalign Innovation Consulting www.catalign.com
11. Mr. Sam looks closely and he sees a chasm
Two sides of the chasm have different paradigms
One side is Other side is
Cost-driven Value-driven
Highly Valued
Partner
Cost-Value Chasm
Innovation Center
Centre of Excellence
Offshore Development n
Center Chai
Va lue
p The
Resource Center gU
n
Vinay Dabholkar
M ovi
12. Mr. Sam starts building capacity to cross the chasm systematically
What all does he do?
© 2008 Catalign Innovation Consulting www.catalign.com
13. (1) Mr. Sam identifies key challenges
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
14. Headcount
driven
biz model
(1) Mr. Sam identifies key challenges
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
15. Leadership
for the
uncharted
territory
Headcount
driven
biz model
(1) Mr. Sam identifies key challenges
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
16. Leadership
for the
uncharted
territory
Deep domain &
Headcount product
driven understanding
biz model
(1) Mr. Sam identifies key challenges
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
17. (2) Mr. Sam starts new initiatives
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
18. RIA
LTE
SO A
SAN
d
Clou
Anchor onto
parent Co’s
tech roadmap
(2) Mr. Sam starts new initiatives
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
19. Start internal venture fund
RIA
LTE
SO A
SAN
d
Clou
Anchor onto
parent Co’s
tech roadmap
(2) Mr. Sam starts new initiatives
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
20. Start internal venture fund
RIA
LTE
SO A
Develop technology
SAN
Clou
d for emerging
markets
Anchor onto
parent Co’s
tech roadmap
(2) Mr. Sam starts new initiatives
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
21. (3) Mr. Sam identifies critical success factors
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
22. Value
contribution
Value metric
(3) Mr. Sam identifies critical success factors
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
23. Value
contribution
Value metric Marathon mindset
(sustainability)
(3) Mr. Sam identifies critical success factors
What are they?
© 2008 Catalign Innovation Consulting www.catalign.com
24. Summary
n
Chai
ue
Val
p The cost value
ngU
M ovi
cost value
Imperative Serious challenge
Would need systematic & sustainable effort
© 2008 Catalign Innovation Consulting www.catalign.com