Presentation from Communicate Event

1. Community Communications
Using digital technologies to raise
your profile in your community
Knowle West Media Centre workshop
Voscur ‘Communicate’ event
31st May 2012

2. Knowle West Media Centre (KWMC)
Supporting communities to access and benefit from
digital technologies and the arts. An arts organisation and
charity with local focus and national impact.

3. Digital tools: to raise your profile and
increase engagement with your community
• Neighbourhood websites
• Apps and widgets
• Social media feeds
Remember: these should be part of a wider communications
strategy. Don’t go ‘wholly digital’ unless there’s a good reason!

4. Neighbourhood Websites
http://www.activenp.co.uk

5. Neighbourhood Websites
http://www.innercitynp.org.uk

6. Neighbourhood Websites
http://www.knowlewest.co.uk

7. Neighbourhood Websites - Benefits
For organisations:
• Be part of an online community resource
• Develop relationships with other organisations
• Another access route to you / your website
For service users:
• Ease of access
• An overview / introduction to community services
• A sense of ownership

8. Apps & Widgets
Representing crime statistics – encouraging debate
http://whosedata.net/crime/crime.html

9. Apps & Widgets - Benefits
For organisations:
• Complex or ‘dull’ data shown in a new way
• A fresh, visual representation
• Increased understanding encourages action
For service users:
• Inclusive: helpful with low literacy levels or English as a
second language
• Engaging: fun, visual and interactive

10. Social Media Feeds
Twitter tag #kwnews to www.knowlewest.co.uk

11. Social Media Feeds - Benefits
For organisations:
• Direct interaction with service users
• Gathering feedback and comments
• Meeting people ‘where they are’
• Another access route – links to printed material
(newsletters, publicity)
For service users:
• Sense of familiarity – you seem more approachable
• Empowerment – a platform to voice their opinions

12. Social Media Feeds – Chain Activity
tweet composed
tagged #kwnews
feed pulls it to the homepage of knowlewest.co.uk
chosen for inclusion in Knowledge newsletter
reaches 5,500 households in target area

13. Rachel Clarke, Communications & Marketing Coordinator
rachel.clarke@kwmc.org.uk
Martin Hanstead, Tutor
rachel.clarke@kwmc.org.uk
Knowle West Media Centre
Leinster Avenue, Bristol, BS4 1NL
www.kwmc.org.uk
0117 903 0444
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