All about GRAPE Advertising Agency, Moscow.

1. BUSINESS PRESENTATION
2009

2. 1. Russia is one of the biggest digital markets in the world.
36 mln.
users
Currently number 6.
Will outgrow UK next year and Germany by 2012.
55% penetration 53% male, 47% female 52% upper income 82 minutes a day
18­34, all Russia 11+, all Russia 18+, all Russia 15+, all Russia
* FOM data, 2008
comScore data, 2008
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3. 2. Russia is one of the fastest growing advertising markets.
Russian Ad market is growing
3% of ad budgets
10 times faster than the US. go to Digital now. So Internet is the most
important source for future growth.
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4. 3. GRAPE is the leading digital agency in Russia.
$4.6 mln revenue in 2008.
Among top 3 Interactive Agencies in Russia ranked by AKAR.
3 Gold MIAF Gold Awards 2006­2008.
Clients work with us, because: Agencies work with us, because:
We're focused on strategies, We are the craziest team
 
not just eyeballs ­ catching around.
pictures. We can create a complicated

We are results­driven. We website in 3 days.

don't ever propose bullshit. We can do everything that

We think marketing & they can imagine.

advertising. Not just HTML & We believe that advertising

FLASH. can make people happy.
more...
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5. 4. GRAPE was the first full service digital agency in Russia.
From designing instruments → to designing campaigns.
2002 2006
Website brief Digital brief
Website Community Website Banner
Viral
Game
Campaign
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6. 5. GRAPE is the pioneering strategic digital agency in Russia.
From designing campaigns → to designing solutions.
2006 2008
Digital brief Marketing
brief
Video
Promo
Community
Banner
Community Website Banner Strategy
Viral
Viral Game
Game Campaign
Campaign
Website
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7. 6. GRAPE will be the first digital business development agency.
From designing solutions → to creating sustainable value.
2008 2010
Marketing Business
brief development
plan
Social media
Communication
strategy
Video
Promo Analysis
Media
solution
Community e­Sales funnel
Banner
Consumer
Strategy e­Business
engagement
Viral CRM­solution solution
Game strategy
Campaign
Website
Website
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8. 7. GRAPE as a company is based on: top­flight managers
Andrey Anischenko
Chief Executive Officer
Andrey has been running various digital­focused businesses for
over 6 years.
He has joined GRAPE in 2008 to lead the agency to the new
heights of business operations stability & sustainable growth.
Oleg Zhdanov
Head of Production
Oleg has over 10 years of experience in digital development.
He has been with GRAPE since 2005, and under his leadership
GRAPE production team has created a number of
award­winning websites and applications.
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9. 8. GRAPE as a company is based on: visionary employees
Vladilen Sitnikov Anatoly Shebzuhov Vladimir Garev
Creative Director, partner Art Director Viral Director
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10. 9. GRAPE as a company is based on: solid structure
produce
communicate
work on retainers
create & sell
service
support
Office in Moscow, Russia Over 60 employees in house
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11. 10. GRAPE as a company is based on: flexible operations
quality testing
Project Project
New
Creative Realization
Business
Brief
Team Team
Director
1 2 3
Each brief goes directly to the For each project we gather a Once the idea is created and the
New Business Director. Based special creative team based on Client has said 'yes', the project
on the nature of the brief and the nature of the brief and goes to the Realization team. It is
the Client, NB Director decides personal preferences of our also specially gathered for each
whether the agency is going to employees. project, based on the specialties
work on the brief or not. If yes Programmers can be a part of the of the project itself and the
new business manager is creative team if they fit the project structure of the creative team.
chosen to be responsible for and are eager to create. Each project realization team
the project. Each creative team must have at must have at least one member of
New business manager then least one new business manager in the creative team and at least
gathers the Creative Team. it. one client service manager.
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12. FOR MORE INFORMATION & PORTFOLIO, PLEASE VISIT
www.GRAPE.ru
THANK YOU!
2009