Personal Information
Organização/Local de trabalho
Sydney, Australia Australia
Cargo
Head of Digital & Direct Strategy at BMF Australia
Setor
Advertising / Marketing / PR
Sobre
Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI.
Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation.
Specialties:
- B2C and B2B acquisition & retention focus
- Developing and driving marketing strategy that has exceeded the forecasted target
- Strong analytic and problem solving skills to maximise marketing opportunities
- Recognised for decisive leadership skills
Marcadores
#digitalcex
Ver mais
Apresentações
(2)Documentos
(2)Gostaram
(10)Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner
•
Há 8 anos
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Datalicious
•
Há 8 anos
Keynote slides: Shaping the Future of Healthcare
Ross Dawson
•
Há 8 anos
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
Michael Goldstein
•
Há 8 anos
Always-On marketing
fivebyfive
•
Há 12 anos
20 Resources Every Marketer Should Bookmark
HubSpot
•
Há 10 anos
2014 Trends Digest Deck for Digital Leaders
Ian Crocombe
•
Há 10 anos
10 trends for 2014
dentsu
•
Há 10 anos
The future of banking - NextBank Sydney 2013
Jenny Williams
•
Há 10 anos
2014 Online Marketing Trends
Dave Chaffey
•
Há 10 anos
Personal Information
Organização/Local de trabalho
Sydney, Australia Australia
Cargo
Head of Digital & Direct Strategy at BMF Australia
Setor
Advertising / Marketing / PR
Sobre
Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI.
Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation.
Specialties:
- B2C and B2B acquisition & retention focus
- Developing and driving marketing strategy that has exceeded the forecasted target
- Strong analytic and problem solving skills to maximise marketing opportunities
- Recognised for decisive leadership skills
Marcadores
#digitalcex
Ver mais