1. Leveraging the Power of Social
Media to Make the Right
Connections for Your Career
Brendan Dodds

2. Leveraging the power of social media
to make the right connections for your
career

3. What is the power of social media?
• Build your network
• Learn from others
• Take ownership of your personal brand
• Develop your career
• Support your business goals

4. How do we unlock that power?
• Choose the right platforms
• Use them well
• Build a trusted network

5. Choose the right platforms
• Be selective
• Personal vs professional
• Publishing vs listening
Professional
Personal
Publishing LearningEngaging

6. Use them well – Dos and Don’ts
• Keep it up to date
• Clean it up!!
• Be authentic / transparent
• Don’t sell
• [Stick to your company's rules - not just your reputation]
• Rules of thumbs:
• (contrary to what we're learned... GOOD assumptions)
• Assume you're talking about a client
• Assume your colleagues follow you
• Assume you could be quoted
• Don't do anything stupid

7. Clean up
• Google yourself (log out first)
• Rate the results
• Deal with the issues
• Use Google Alerts to monitor mentions

8. Strategies for growing your network
• Share great stuff
Great stuff = relevant, interesting to your target
audience: colleagues, future employers, your
industry peers and those you look up to

9. Name: [Claire]
Age: [28]
Location: [London, UK]
Profession: [B2B Marketer]
[how Claire used social media to benefit her career]
[stories, quotes, advice]

10. Leveraging the power of social media
to make the right connections for your
career

11. Who is a “right” connection?
• People who share useful insights
• People who influence you
• People who value your insights

12. Name: [Claire]
Age: [28]
Location: [London, UK]
Profession: [B2B Marketer]
[how Claire used social media to benefit her career]
[stories, quotes, advice]

13. Leveraging the power of social media
to make the right connections for your
career

14. Where do you want to be in 2-5yrs?
• Who do you want to be?
• “Dress for the role you want”.
• Observe and learn from their behavior. Use
the tools they use.
• Collaborate with them.
• And find the value you can personally add to
the mix.
• [aligns to previous slide - right connections]

15. Name: [Claire]
Age: [28]
Location: [London, UK]
Profession: [B2B Marketer]
[how Claire used social media to benefit her career]
[stories, quotes, advice]

16. Social media guidelines
“Assume” makes an ass out of you and me helps
save your ass.
1. Assume your colleagues are following you
2. Assume you’ll be quoted as a source
3. Assume you’re talking about a client
4. Don’t do anything stupid

17. Take aways
• Use it, use it well, use it with care
• Social media offers a differential advantage in
your career.