presented at the PLAI-STRLC National Conference on the Next Generation Library Managers on July 30, 2014 at Camp Allen, Sta. Cruz, Laguna

1. “The Millennial Library Managers: A Quick Look
at Their Personality, Expectations, Beliefs
and Working Styles”
by
Fe Angela M. Verzosa
Na&onal Conference on the Next Genera&on Library Managers
30‐31 July 2014, Camp Allen, Sta. Cruz, Laguna

2. THE BABY BOOM
GENERATION
BORN: 1946 TO 1964
AGE IN 2014: 50 TO 68
Generation X
Born: 1965 to 1980
Age in 2014: 34 to 49
The Silent
Generation
Born: 1928 to 1945
Age in 2014: 69 to 86
The Millennial
Generation
Born: After 1980
Age of adults in 2014:
18 to 33
The Generations Defined

3. Let’s face it — Millennials are
taking over the workplace.
Millennials represent roughly 50% of the
workforce, and by 2020, we can expect that
number to increase to a whopping 75%.

4. Worldwide and in the US, millennials are the largest genera4on yet ~ 2.3 billion strong.

5. Half would rather have no job than to
have a job they hate, and 3 out of 5 will
switch job in 5 years.
7 out of 10 think they need “me 4me”
at work, and 4 out of 5 demand
recogni4on for their work.

6. • over-indulged, over-
nurtured , over-parented
• stay longer with their
parents
• stronger family ties
• stay in school longer
• have high expectation
as employees
• receptive to new ideas,
change in environment,
work challenges
Millennials as children of Baby Boomers

7. • tech-savvy
• street smart
• lifestyle centered
• independently
dependent
• Informal
• stimulus junkies
• skeptical
• impatient
Millennial personality
(Peter Sheahan, 2005)
• family-centric
• achievement-
oriented
• team-oriented
• attention-craving
Common traits:

8. Millennial Women
• Millennial women outpace men in
educational attainment
• but they remain concentrated in female-
dominated lesser-paying occupations
• believe work-life balance is achievable
and see gender bias as an issue
• want a job they enjoy that provides
security and flexibility
• Having children will make it harder for
them to advance in their job or career

9. Millennial Librarians
have a more diverse background, and are
more technically savvy than predecessors
more flexible and assertive in their workplaces
are poised to take over a graying occupation
while staying determined to revolutionize the
career as they advance
are generally regarded as being more open-
minded and liberal (supportive of gay rights
and equal rights with minorities)

10. Millennial Beliefs
Millennials are more accep4ng of gay rights, live‐in arrangements for couples,
Mothers working outside the home, and inter‐racial marriages.

11. 14-34
1981-2000

17. SOURCE…

18. M
I
L
L
E
N
N
I
A
L
W
O
R
K
P
R
O
F
I
L
E

19. M
I
L
L
E
N
N
I
A
L
W
O
R
K
P
R
O
F
I
L
E

20. M
I
L
L
E
N
N
I
A
L
W
O
R
K
P
R
O
F
I
L
E

21. W
O
R
K
P
R
O
F
I
L
E
M
I
L
L
E
N
N
I
A
L

22. Millennial Work Profile

23. Millennial Work Profile

24. • are relatively unattached to organized
politics and religion
• linked by social media
• burdened by debt
• distrustful of people
• in no rush to marry
• and optimistic about the future
hLp://w w w .pew socialtrends.org/2 01 4 /03 /07

27. 81 % are on Facebook

31. Filipino millennials are the world’s happiest
They look for the bright side of life, thrive on strong
interpersonal ties, and prefer stress-free environs.
Source: Manila Bulletin, November 23, 201 3

32. Filipino Millennials
Stereotyped aHributes
• Over self‐confident
• Feeling en4tled
• Prefer schooling over work
• Loudest on social media
• Seek global opportuni4es
• Demand flexible work 4me
• Prefer to go jobless than get
a job they don’t want
Jus&fica&on/Why
• Nurtured in a posi4ve
affirma4on by parents
• Spoiled; lazy to find a job
• Born with the internet
• Enthusias4c and adventurous
• Avoid the mistakes of parents

33. Impact of Filipino Millennials
in Workplace based on survey
• 67 percent have worked on-the-go
• 80 percent believed they could maintain their
productivity outside the office
• “to be more productive and creative” is top reasons
why they worked outside the office
• 73 percent find their ideal workplace is their home
• 83 percent use smartphones both for work and
personal use.
• 63 percent favor flexi-working policy
• 69 percent expect companies to provide equipment
and hardware that will allow them to be mobile
Source: MeConomy study commissioned by VMware

36. Understanding Generation Characteristics
Baby Boomers (‘46-’64)
• Well-established in their
careers, senior managers
• Believe in working up the
ladder, value seniority
• Recognize hierarchy
• Driven by values, not
money
• Hardworking and loyal to
the companies worked for
• Attached to their work
Generation X (‘65-’80)
• independent, self reliant,
born during crises, lay-offs
and coming from broken /
two-income families
• Ambitious, resourceful
• Value freedom, autonomy
and meaningful work
• Prefer to work alone
• Thrive on diversity,
challenges, opportunities
for change

37. Millennials/Generation Y
Expectations
• Toughest to manage
• Self-centered, confident
• Tech-savvy, enthusiastic
• Achievement and
learning-oriented
• Want their opinion heard
• Thrive on team-work and
shared rewards
• Prefer to be coached
• Wants access to open
doors
Work Ethics
• Prefer to complete tasks
on their own
• Want detailed instruction
on what to do, but still
want to do the tasks
their way
• Loyal to the company
only if their career needs
and personal interests
are met
• Thrive on new ideas and
situations, and constant
opportunities to learn

40. Comparison:
Total Millennials
78% 72% are female
21% 26% are male
1% 2% other

42. 26%
72%
0%
0%
2%

44. 38%
10%
5%
46%

45. Among the top five:
Siblings
Parents
Friend
Career Counselor
Occ. Outlook
Next in ranking:
Spouse/partner
Media article
College Librarian
Teacher/faculty
School Librarian
Public Librarian
Special Librarian
Other

46. Millenials
13%
11%
12+%
10%
9+%
10%
9%
8%
7+%
7%

47. Which of the following influenced why you
went to the library school you attended?

48. 70%
40%
15%
35%
48%
30%
22%
45%
28%

49. 3.5
4.3
4.0
3.0
3.4
2.8
4.23
3.65
3.84
3.30
3.34
2.64

50. References and Readings
• Millennials: http://mashable.com/category/millennials/
• Who are the Millennials? http://www.livescience.com/38061-
millennials-generation-y.html
• Generation Y by Sally Kane: http://legalcareers.about.com/
od/practicetips/a/GenerationY.htm
• Millennials: http://www.pewsocialtrends.org/2010/02/24/
millennials-confident-connected-open-to-change/
• A Primer on How to Motivate a Millennial: http://
www.forbes.com/sites/robasghar/2014/01/14/gen-x-is-from-
mars-gen-y-is-from-venus-a-primer-on-how-to-motivate-a-
millennial/
• New Millennial Values: http://www.forbes.com/sites/
prospernow/2012/07/05/the-new-millennial-values/

51. References and Readings
• Generation Y Characteristics: http://www.generationy.com/
characteristics/
• What is a Millennial? http://themillenniallegacy.com/the-
millennial-generation/
• Multigenerational Characteristics: http://
www.brucemayhewconsulting.com/index.cfm?
PAGEPATH=&ID=20209
• The Impact of Millennials: https://ph.news.yahoo.com/
impact-millennials-today-workplace-000551523.html
• Filipino Millennials: http://lifestyle.inquirer.net/136389/
filipino-millennials-happiest-least-stressed-in-the-world-
survey
• The Truth about Millennials: https://paysavvy.com/blog/
truth-millenials-workplace/

52. • Take our 14 item quiz and we’ll tell you
how "Millennial" you are, on a scale from
0 to 100, by comparing your answers
with those of respondents to a scientific
nationwide survey. You can also find out
how you stack up against others your
age.
• Begin Quiz →
Source: http://www.pewresearch.org/quiz/how-
millennial-are-you/
How Millennial Are You?

53. THINKING ABOUT YOUR TELEPHONE USE,
DO YOU HAVE…
___ only a cell phone?
___ only a landline in your house?
___ both cell phone and landline?
In the past 24 hours, did you watch more
than an hour of television programming, or
not? ____Yes ____No
In the past 24 hours, did you read a daily
newspaper, or not? ___Yes ___No
In the past 24 hours, did you play video
games, or not? ___Yes ___No

54. In the past 24 hours, about how many text
messages, if any, did you send or receive on
your cell phone?
___ none in the past 24 hours?
___ 1 to 9 messages?
___ 10 to 49 messages?
How important is being successful in a high-
paying career or profession to you personally?
___one of the important things
___very impt but not the most impt
___somewhat important
___not important at all

55. DO YOU THINK MORE PEOPLE OF
DIFFERENT RACES MARRYING EACH
OTHER IS A…
___good thing for society
___bad thing for society
___doesn’t make much difference
In the past 12 months, have you contacted a
government official, or not? This contact
could have been in person, by phone, by
letter, by sending an email, or posting a
message on their website or social
networking page.
_____Yes ______No

56. HOW IMPORTANT IS LIVING A VERY
RELIGIOUS LIFE TO YOU PERSONALLY?
___one of the important things
___very impt but not the most impt
___somewhat important
___not important at all
HAVE YOU EVER CREATED YOUR OWN
PROFILE ON ANY SOCIAL NETWORKING
SITE SUCH AS TWITTER, FACEBOOK OR
LINKEDIN, OR HAVEN’T YOU DONE THIS?
_____Yes ______No

57. DO YOU HAVE A TATTOO, OR NOT?
____YES ____NO
Were your parents married during most of
the time you were growing up, or not?
____married
____not married (separated,
divorced, never married)
Do you have a piercing in a place other
than your earlobe, or not?
____Yes ____No

58. IN GENERAL, WOULD YOU DESCRIBE
YOUR POLITICAL VIEWS AS…
____conservative
____liberal
____moderate
Finally, please tell us your age so that we can
see how people in different age groups score
on the quiz.
____under 18
____18 to 29
____30 to 45
____46 to 64
____65+

59. Contact famverzosa@yahoo.com
Questions?