Marcus' slides from his talk on 'measuring content marketing' at Content Marketing Association's February 2014 breakfast meeting. For more information see http://www.ventureharbour.com
6. People who want to get better know three things
1. What they did today that worked
2. What they did today that didn’t work
3. What they should change tomorrow
7. What to measure: what you want
Ask yourself – what are the three most important things from content?
For me:
1. Enquiries through the website
2. Links / traffic
3. Email subscribers