During this QuickCast, David Krebs, Vice President of the Mobile & Wireless practice, discusses the mobile solutions opportunities in today’s military.

1. Mobile & Wireless Practice
David Krebs – Vice President
Eric Klein – Senior Analyst
Balca Korkut – Analyst
WEBCAST
Military Mobility Solutions
SEPTEMBER 2011 ‘Good Enough’ as a Procurement Philosophy
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

3. About Us
Market Intelligence for Technology Vendors & Investors
 Direct-Contact Primary Market Research
 Deeply Segmented Data
 Expert Insights
 Validated Results
Consulting Services for Your Most Critical Business Decisions
 Research-Based Consulting
 Transparent Tools & Methodology
o Highly Customized Survey Guides & Output Templates
o Sophisticated Market Estimate & Forecast Models
o Detailed, Flexible Stakeholder Maps & Profiles
o Industry Development Scenarios
o Market Opportunity Fit Screening, Rating & Ranking
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

4. Our Core Coverage Areas
AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless
Industrial Automation & Control Embedded Software & Tools Emerging Technologies
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

5. Ways to Work With Us
Market
Strategy
Consulting
Custom
Whitepapers
Research
Syndicated Executive
Webcasts
Research Briefings
Strategy
Speeches
Sessions
Analyst
Inquiries
Our report is one of many ways VDC the many ways VDC can help you In addition to published research, VDC offers services designed to meet
This syndicated research is the basis forcan help you grow your business. grow your business. We offer a wide variety of a wide variety of services
specific tactical and strategic decision support decision of our needs. are our on a foundation of a foundation professionals applying robust
designed to meet specific tactical and strategicneeds. Allsupport servicesAll ofbuilt services are built on highly skilled of highly skilled professionals
methodologies methodologies to VDC’s large refreshed datasets.
applying robustto VDC’s large and continuouslyand continuously refreshed datasets.
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

6. Today’s Speaker
David Krebs
Vice President
David has more than ten years experience covering the markets for enterprise and government
mobility solutions, wireless data communication technologies and automatic data-capture
research and consulting. David focuses on identifying the key drivers and enablers in the
adoption of mobile and wireless solutions among mobile workers in the extended enterprise.
David’s consulting and strategic advisory experience is far reaching and includes technology and
market opportunity assessments, technology penetration and adoption enablers, partner profiling
and development, new product development and M&A due diligence support. David has extensive
primary market research management and execution experience to support market sizing and
forecasting, total cost of ownership (TCO), comparative product performance evaluation,
competitive benchmarking and end user requirements analysis. David is a graduate of Boston
University (BSBA).
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

7. Today’s Topics
Mobile Solutions Opportunities in Today’s Military
Military Mobility Initiatives & Opportunities
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com vdcresearch.com

8. Military Sector Opportunity
 Many national defense budgets set to contract in 2012.
o US DoD Base budget expected to increase by 4.2% in 2012 whereas the overseas contingency operations (OCO)
budget is set to decline by over 40%. Combined the US DoD budget is projected to decline by 5.3%.
 Military looking to consolidate and standardize mobile computing and communications
solutions. Key initiatives include:
o Aligning with future force objective architecture
o Reduce complexity
o Simplify applications
o Extend reach of commander and staff
o Reduce cost of ownership
o Reduce individual training
o Standardize on mobile client platforms
 Vendors with offerings specifically targeted at mission sectors such as unmanned vehicles or
specific roles such as forwarding targeting appear poised for increasing success.
 Many existing national government opportunities are struggling to balance solution
requirements with continued budget cuts (and also time to market pressures).
 New technologies that bridge COTS smartphone technologies and military needs are becoming
more key.
 Technologies that bridge mobile devices to military networks, including those that offer
network capabilities on ad-hoc tactical networks are promising and offer good opportunities
for vendors in this space.
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

9. Federal Military Mobile Application Trends
Applications becoming more complex and multi-functional
Leading Mobility Applications  Major application demand for highly mobile
is for situational awareness (SA) with
collaboration.
 Specialized applications such as UV
47.8% control, fire control, etc, provide nice
Command/Control/
Communications
niches for vendors who target them.
31.8%
Situational Awareness
 Demand for applications for
logistics, mobile
29.8%
medics, training, maintenance, is constant
Workforce Management but not primary. Update of US military
28.2% logistics solution driving some
Logistics new opportunities.
22.1%
Asset Management
19.8%
Maintenance / Repair /
Diagnostics
12.1%
Mobile Medics
0% 20% 40% 60%
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

10. New Devices & New Business Uses
Shift in mobile form factors supporting enterprise mobility solutions
Leading Mobile Form Factors in Use /Under Evaluation
Standard 15.7%
Notebooks 25.1%
Smartphones
25.5%
23.4%
Organizations
increasingly evaluating
Handheld / PDAs
21.0% emerging form factors
22.8%
to support their mobility
requirements.
Vehicle-Mounted 7.4%
Devices 11.5%
Slate Tablet
15.4%
7.4%
Convertible 6.1%
Notebook 3.1%
Planned Current
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

11. Smartphone Applications to Span Multiple Functions
Opportunities from training and administrative functions to in-field tactical applications
Training Functions Administrative Functions Operational & Tactical Functions
• Classroom response system • Issue and store TDY • GPS / Location
and PCS orders
• Interactive media instruction • Position, location and
• Monitor MEDPROS ID reporting
• Institutional training
• Schedule appointments • Tactical planning
• Organizational training
• Store medical records • Operational orders, preparation
• Distance learning
• Request and approve leave and dissemination
• Foreign language education and passes
and translations • Collection of biometric data
• Alert soldiers of recurring and evidence
• Access to doctrine and wikis requirements • Display of tactical sensor
• Access to maintenance • Generate electronic sick slips and warning information
documents and technical
manuals • Records reviews and updates • TiGR and other tactical
reporting
• Track mandatory training
• Two-way translation of speech
and text
• Calls for fire
• Specialized solider apps
(e.g. Sniper BulletFlight)
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

12. Thank You for Attending this VDC Webcast
For more information please contact:
David Krebs – Vice President
davidk@vdcresearch.com | 508.653.9000 x136
Eric Klein – Senior Analyst
eklein@vdcresearch.com | 508.653.9000 x141
Balca Korkut – Analyst
bkorkut@vdcresearch.com | 508.653.9000 x134
Gerrell Smith – Account Director
gsmith@vdcresearch.com | 508.653.9000 x130
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com