Some tips, and a little Google Analytics training to know what’s working and what isn’t.

3. Change
Flickr image uploaded byadam*b
Shared under Creative Commons
Attribution 2.0 Generic
License
3

6. If you build it…
http://www.flickr.com/photos/22711505@N05/5766880112/

7. Will they come?
http://www.flickr.com/photos/jewe/2905913332/

8. “Inbound Marketing” focuses on using multimedia
content to create awareness, drive
traffic and close sales.
It works.
But…
http://www.flickr.com/photos/jameskm03/5990507429/

9. … Only If You Can Be Found
It’s a search game.
And a social game. The two are blurring and merging.

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Inspired by Jeremiah Owyang, via
“Secrets of Social Media Marketing” Chapter 15

17. Slide courtesy of KamiHuyse of Zoetica (@kamichat)

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“Secrets of Social Media Marketing” Chapter 15

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http://en.wikipedia.org/wiki/Conversion_rate

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30. “Ultimately social media is not about the
tools, technology and whiz-bang things. It’s about
culture and culture change.”
- @ScottMonty