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Business Policy and Strategic Management Module –IV Vivek Singh Tomar
[object Object]
Time Size of C. Ad. Build Up Benefit Period Erosion Moves calculated to yield a competitive advantage
Offensive Vs Defensive Moves ,[object Object],[object Object],[object Object],[object Object]
Examples of Offensive Strategies ,[object Object],[object Object],[object Object],[object Object]
Types of Strategic Offensive 1. Match / exceed competitive strengths 2. Capitalise on Weaknesses 3. Simultaneous initiatives on many fronts 4. End-run offensives 5. Guerilla offensives 6. Preemptive strikes
[object Object],[object Object],[object Object],[object Object],ATTACKING COMPETITOR STRENGTHS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ATTACKING COMPETITOR STRENGTHS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ATTACKING COMPETITOR Weaknesses
[object Object],Challenging rivals where they are most vulnerable is more likely to succeed than challenging them where they are strongest, ESPECIALLY when challenger possesses competitive advantage in areas where rivals are weak!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LAUNCHING OFFENSIVES ON MANY FRONTS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],END-RUN OFFENSIVES
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],GUERRILLA OFFENSES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PREEMPTIVE STRIKES ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing whom to attack? ,[object Object],[object Object],[object Object],[object Object]
OFFENSIVE STRATEGY & COMPETITIVE ADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chances for strategic success are improved when offensive is tied to what firm does best: Key skill Strong functional competence
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Offensive marketing Strategies
Types of Offensive Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Colgate Toothpaste Product Line Colgate Dental Cream Colgate Total 12 Colgate Sensitive Colgate Max Fresh Colgate Kids ToothPaste Colgate Fresh Energy Gel Colgate Herbal Colgate Cibaca Family Protection Colgate Advanced Whitening Colgate Active Salt Pepsodent Toothpaste Product Line Pepsodent Complete + Gum Care Complete 12 Pepsodent Herbal Pepsodent Milk Teeth Orange Pepsodent Milk Teeth Strawberry Pepsodent Sensitive Pepsodent Whitening
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Defensive Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DEFENSIVE STRATEGIES: APPROACHES ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defensive Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Defensive Strategies ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Counter-parry ,[object Object],[object Object],[object Object],[object Object]
Strategies for Using the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using the Internet to Disseminate Product Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using the Internet as a Minor Distribution Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brick-and-Click Strategies: An Appealing Middle Ground Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies for Online Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VERTICAL INTEGRATION STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A vertical integration strategy has appeal ONLY if it significantly strengthens a firm’s competitive position!
APPEAL OF BACKWARD INTEGRATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPEAL OF FORWARD INTEGRATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGIC DISADVANTAGES OF VERTICAL INTEGRATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UNBUNDLING & OUTSOURCING STRATEGIES ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROS & CONS OF VERTICAL INTEGRATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FIRST-MOVER ADVANTAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FIRST-MOVER DISADVANTAGES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Timing of Strategic Moves Advantages / disadvantages of First Mover + if pioneering helps build brand image + if early contracts with suppliers etc advantageous + first time customer loyalty + makes imitation harder - expense - rapid change may lead to obsoletion - weak customer loyalty - easily imitated

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deensive&attacking strategy

  • 1. Business Policy and Strategic Management Module –IV Vivek Singh Tomar
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  • 3. Time Size of C. Ad. Build Up Benefit Period Erosion Moves calculated to yield a competitive advantage
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  • 6. Types of Strategic Offensive 1. Match / exceed competitive strengths 2. Capitalise on Weaknesses 3. Simultaneous initiatives on many fronts 4. End-run offensives 5. Guerilla offensives 6. Preemptive strikes
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  • 27. Colgate Toothpaste Product Line Colgate Dental Cream Colgate Total 12 Colgate Sensitive Colgate Max Fresh Colgate Kids ToothPaste Colgate Fresh Energy Gel Colgate Herbal Colgate Cibaca Family Protection Colgate Advanced Whitening Colgate Active Salt Pepsodent Toothpaste Product Line Pepsodent Complete + Gum Care Complete 12 Pepsodent Herbal Pepsodent Milk Teeth Orange Pepsodent Milk Teeth Strawberry Pepsodent Sensitive Pepsodent Whitening
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  • 53. Timing of Strategic Moves Advantages / disadvantages of First Mover + if pioneering helps build brand image + if early contracts with suppliers etc advantageous + first time customer loyalty + makes imitation harder - expense - rapid change may lead to obsoletion - weak customer loyalty - easily imitated