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1. Marketing Management MBA CP 205

2. Managing a Holistic Marketing Organization

7. Managing a Holistic Marketing Organization The Product Managers’ interactions

9. Marketing that links the firm’s contributions to a designated cause to customers engaging directly or indirectly in revenue-producing transactions with the firm. Cause Related Marketing Managing a Holistic Marketing Organization

10. Marketing efforts that have at least one non-economic objective related to the social welfare and uses the resources of the company and/or its partners. Corporate Social Marketing Managing a Holistic Marketing Organization

11. Managing a Holistic Marketing Organization Social Marketing Campaigns Cognitive Value Action Behavioral

12. Managing a Holistic Marketing Organization Social Marketing Planning Process Where are we? Where do we want to go? How will we get there? How will we stay on course?

13. Managing a Holistic Marketing Organization Necessary skills for Implementing Marketing Programs Diagnostic skills Identification of company level Implementation skills Evaluation skills

14. Managing a Holistic Marketing Organization The Control Process What do we want to achieve? What is happening? Why is it happening? What should we do about it?

15. Managing a Holistic Marketing Organization Types of Marketing Control Annual plan control Profitability control Efficiency control Strategic control

16. Comprehensive, systematic, independent periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities, and recommending a plan of action to improve the company’s marketing performance. Marketing Audit Managing a Holistic Marketing Organization

17. Managing a Holistic Marketing Organization

18. Managing a Holistic Marketing Organization

19. Managing a Holistic Marketing Organization