3. Background
The world has changed into a global village. Internet is
the Cheapest and fastest way of transferring information.
It has proved its importance in business as well as
scientific research. Websites are the most important
players of this game. So one can earn a lots of money if he
is able to sale his product on internet successfully.
14. Explanation
• Yes! Search engines like Google, AltaVista,
Ask and directories like yahoo, dmoz etc.
Normally, people use search engines or
directories to search the web worldwide. Top
10 results of the search engine or directories,
are most likely to be clicked. Consequently,
we are in dire need to get our website in top
results. So we need to learn some
technicalities of the phenomena
15. What are search engines and directories?
There are different definitions for the
term
but all of them tend to point the same
thing
lets go through them one by one.
16. What is a Search Engine?
• “Search engine is a software program that
searches for sites based on the words that you
designate as search terms. Search engines
look through their own databases of
information in order to find what it is that you
are looking for”. REF[1.0.0]
17. OR
• A search engine is a tool designed to search
for information on the World Wide Web.
Information may consist of web pages,
images, information and other types of files
21. Human controlled Search engines (directories)
These search engines
are
often
called
directories as well. A
good example of such
search engines will be
yahoo.
24. What is Page Rank
• Page Rank is a link analysis algorithm used by
the Google Internet search engine that assigns
a numerical weighting to each element of a
hyperlinked set of documents, such as the
World Wide Web, with the purpose of
"measuring" its relative importance within the
set.
29. B,C and D will thus each confer 0.25 Page Rank to A
A
B
PR 0.75
PR 0.25
D
PR 0.25
C
PR 0.25
30. Again suppose B , C and D are also linking to each other
as well
A
B
D
C
31. Page Rank of A ?
PR (A)=PR(B)/(BOUT) + PR(C)/(COUT) + PR(D)/(DOUT)
PR (A)=B(0.25)/(2) + C(0.25)/(1) + D(0.25)/(3)
(0.125)
A
)
B
(0.125)
(0.083)
8
0.0
(
3)
(0.083)
(0.2
5)
C
(0
.
25
)
D
(0
.
25
)
(0.
70
8)
(0
.2
5
32. Problem Statement
• How to Get your website noticed ?
• How to get traffic to your website ?
• How to get more business?
The answer to all above questions is search
engine optimization (
SEO)
34. SEO
Search Engine optimization
• The process of improving web pages so they
rank higher in search engines for your
targeted keywords.
Internal Link Structure
Link Popularity / Relevance
Key Factors
Crawlability / Optimized Code
Content Relevance
48. SEO Surf 150$
• SEO Analysis Features
• Back link Management Features
• Search Engine Analysis
• Site Search
• Minimizes to the system tray
• Comprehensive Support
49. SEO Administrator 200$
• Ranking monitor
• Google Data Centers
• Snippets viewer
• Link popularity checker
• Site indexation tool