4. It was launched in 1969 by Karsanbhai Patel.
Named ‘NIRMA’ after his daughter Nirupama.
Nirma is a customer focused company.
Company’s Priority….. Better
products
Better
Value
Better
living
6. Low financial support.
Staff strength was very low.
At that time it faced stiff market competition as market
was fully dominated by HLL .
8%
8%
15%
65%
4%
MARKET SHARE ON
TOILET SOAP(1999-00)
OTHERS
GODREJ
NIRMA
HLL
WIPRO
7. • Nirma products were sold at half price as compared to its
rivals.
• Nirma products were available at that time in
25gm, 500gm, 1000gm..
• Channels
NIRMA
DISTRIBUTORs
RETAILERS(2mn)
• 400 mn consumers
8. • From one man-one product in 1969 to a 17 bn company
within three decades.
• By 1970, NIRMA dominated the market
by making the product available at affordable price.
• For the year 2000 NIRMA’s turnover increased by 17%.
• Acquired KISAN Industries at MORIYA
near Ahmedabad in March 2000.
9. • It is believed that each member is equally important for the
organization .
• They provide complete education ,personality development session
as well as job oriented programs.
• They belief that this type of program will
make an individual better person which leads to high productivity.
10. • Believes in discipline and pleasant working
environment.
• Deliver the best satisfaction to customers.
• Focused on quality, empowerment and opportunity
rather than price.
11. Campus Overview
907/A
Uvarshad, Gandhinagar
Highway, Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity
Benchmark, 10th
Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business Centre
Linkway Estate,
Next to Chincholi Fire
Brigade, Malad
(West), Mumbai – 400
064.