The Social Media Amateur - Bill Boorman
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Bill Boorman's opening talk at Social Media & Sport Summit in London on 15 July 2010.
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The Social Media Amateur - Bill Boorman
- 1. The Social Media Amateur @BillBoorman
- 5. Why me?
- 7. £0 spent on marketing!
- 8. What is Social Media? A person to person conversation with 1000’s listening in
- 9. The Biggest Pub in the Universe
- 10. Traditional Marketing is Broadcast
- 11. Social Media is Person to Person
- 12. Time Allocation: 60% Replying 30% Listening 10% New Content Stolen from Chris Brogan: Trust Agents
- 13. The Benefit You Have is That You Already Have Brand advocates
- 14. Make Friends, Acknowledge & Help Your Brand Advocates
- 15. Influence is more important than Advertising I.M.O.
- 18. Potential Reach: 59,244 Marketing Managers within 100 Miles of Northampton
- 27. Build The Network First
- 28. Listen & Engage
- 29. Talk First & Sell Last
- 30. Your Questions