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MOTIVATION
Motivation
The willingness to exert efforts towards
organisational objectives, conditioned by the effort’s
ability to fulfill personal needs
What is the importance of motivation in
organisations???
Theories of Motivation
Content theories: what workers want
Process theories: how managers can use

the knowledge
Content theories
 Maslow’s need hierarchy theory
1. Physiological
2. Safety
3. Social
4. Esteem
5. Self-actualisation
Evaluation
Departure from economic theories
Changing motivations overtime
Motivation as a constantly changing force
Hierarchy does not exist. All needs are present all

the time
Hierarchy may not be same in all countries
Many people stay content with lower order needs
Herzberg’s Two Factor Theory
Motivating factors: achievement, recognition,

responsibility, growth
Hygiene factors: company policy, administration,
salary, work conditions, security, inter-personal
relations
Satisfaction---------------No satisfaction

No Dissatisfaction------------------Dissatisfaction
ERG Theory
Proposed by Aldelfer
Three needs:




Existence
Relatedness
Growth
McClelland’s Theory of Need
nAchievement
nPower
nAffiliation
Process Theories
Expectancy theory
Equity Theory
Goal Setting Theory
Expectancy Theory
Effort—Performance
Performance---outcome
Outcome– personal goals
Theory X and Theory Y
Proposed by McGregor
Applications
MBO
Job enrichment
Flexitime
Flexibenefits
Rewards-monetary, non monetary
Telecommuting

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Motivation