Example of wellknown companies business model: Coca Cola (glass bottle!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster and Google. Community business model (geographically based, professional and online communities) and what is a business plan and how is diverse from a business model. Info e tips about pitching, some questions that could be used as a track.

1. Business model examples
and Pitch
IED
Lesson 6/2014
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com

2. 6. Business Model and Pitch
Course program
1. Italian Startups
2. Set up a startup in Italy
3. I've got an idea. And now?
4. Market and costs
5. Value analysis and business model
6. Business Model Examples and Pitch
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3. 6. Business Model and Pitch
Today's table of content
• Examples of Business Model
• Business Plan
• Your Pitch
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4. 6. Business Model and Pitch
Business model: quick recap
Past slides available on Slideshare @ubifrieda:
https://www.slideshare.net/ubifrieda/
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5. 6. Business Model and Pitch
Business model: quick recap
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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6. 6. Business Model and Pitch
Examples
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7. 6. Business Model and Pitch
Coca Cola
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http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/

8. 6. Business Model and Pitch
Financial Times
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http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/

9. 6. Business Model and Pitch
LinkedIn
9
http://bmimatters.com/

10. 6. Business Model and Pitch
Groupon
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http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/

11. 6. Business Model and Pitch
Twitter
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http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/

12. 6. Business Model and Pitch
Facebook
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http://bmimatters.com/2012/04/10/understanding-facebook-business-model/

13. 6. Business Model and Pitch
Blockbuster
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http://daphnecurry.wordpress.com/2011/08/25/business-model-for-blockbuster-video/

14. 6. Business Model and Pitch
Google
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http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/

15. 6. Business Model and Pitch
Wikipedia
• Does an original business plan still exist for Wikipedia?
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http://www.quora.com/Wikipedia/Does-an-original-business-plan-still-exist-for-Wikipedia

16. 6. Business Model and Pitch
Community models
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17. 6. Business Model and Pitch
Geographically based
• neighbourhood
• productive district
• close to me
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

18. 6. Business Model and Pitch
Professional community
• All the people making the same job.
• It’s an easy target.
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

19. 6. Business Model and Pitch
Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a
community and a company business (let’s think of
UGC)
• Online users are available to pay for an interesting
service (freemium!)
• Can be created as part of my business (i.e. Amazon’s
libraries network)
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

20. 6. Business Model and Pitch
Business plan
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21. 6. Business Model and Pitch
Business plan
• Business plan describes what, how long e how much
money you need to realize your business model.
• Usually a business plan is a doc both for internal and
external use. Internally it describes the company
strategy, externally it presents the project to
stakeholder.
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22. 6. Business Model and Pitch
Business plan
• Writing a business plan help to clarify every company
activities and
• optimize and develop available resources
• improve consciousness on financial aspects, cash flows,
break even, etc.
• Analyze risks
• Identify path to specific goals
• Etc.
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http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf

23. 6. Business Model and Pitch
Business model Vs
Business plan
Plans are static…
models are dynamic!
- Steve Blank -
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http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013

24. 6. Business Model and Pitch
Never forget.. !!!
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http://retrolife.typepad.com/the_overexamined_life/entrepreneurship/

25. 6. Business Model and Pitch
Your pitch
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26. 6. Business Model and Pitch
http://mindyourpitch.com/blog/what-is-an-elevator-pitch/
What is an elevator pitch?
A (very) short speech.
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27. 6. Business Model and Pitch
http://www.ninjamarketing.it/2011/10/25/lelevator-pitch-larte-di-comunicare-unidea-in-modo-efficace-e-in-pochi-secondi/
Tips
1. Be short (less is more!)
2. Wow effect (6-10 seconds to generate curiosity)
3. Who (add some info about you)
4. KISS
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28. 6. Business Model and Pitch
http://elevatorpitchessentials.com/essays/ElevatorPitch.html
The nine C's of an effective
elevator pitch
1. Concise
2. Clear
3. Compelling
4. Credible
5. Conceptual
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6. Concrete
7. Customized
8. Consistent
9. Conversational

29. 6. Business Model and Pitch
http://www.businessknowhow.com/money/elevator.htm
Six question you must
answer
1. What is your product or service?
2. Who is your market?
3. What is your revenue model?
4. Who is behind the company?
5. Who is your competition?
6. What is your competitive advantage?
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30. 6. Business Model and Pitch
Our rules
• Volunteers (you’ll earn 2 extra points!)
• One pitch one person (but we can discuss this)
• Present a project:
• your, if you’ve one
• an existing product/company
• Presentation format: pdf, ppt, key, Prezi (online)… no
slides…
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31. 6. Business Model and Pitch
Next week
• Communicate, communicate, communicate
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