Intelligent use of data - Why, how, what; Adrian Hummel - Trivadis TechEvent 2019

1. @trivadis
Intelligent use of data – Why, how, what
TechEvent – 13 September 2019
Adrian Hummel

2. ● Position at Trivadis:
Head of Solution Factory
● Short Bio:
Software engineering studies at University of Applied
Sciences in Rapperswil. Since 12 years at Trivadis, started as
a Java consultant & trainer.
CAS Next Generation Leadership & Business Transformation.
Married, 2 children.
● Hobbies:
Travelling, cooking, outdoor activities.
Adrian Hummel

3. Warm-up

5. Intelligent use of data
WHY
HOW
WHAT
WHY – Purpose
What we believe in / our motivation.
HOW – Differentiator
What makes us special.
WHAT – Outcome
Our products and services.

6. 4.0
Smart Ecosystems
3.0
Omnichannel
2.0
Multichannel
1.0
Monochannel
How data usage and user experience evolved

7. Economic change
Business models are changing
Source: Prof. Wolfgang Henseler
13.09.2019 Intelligent use of data - Why, how, what7

8. Paradigm shift towards
«Data-driven».
What does it mean for us?

9. Which business challenges do we solve?
How do I leverage data to create
new digital business models,
products and services in order to
gain a competitive advantage?
👱‍♀️
CxO
(incl. business & product
developers, innovators)
👱‍♂️
CxO
(incl. head sales & marketing)
How do I use customer-
centered data to better
engage with customers
and focus my teams?
👱‍♀️
CxO
(incl. head marketing &
communication, head HR)
How do I use new digital work
environments and capabilities to
support collaboration and build
high-performance teams?

10. Intelligent use of data
WHY – Purpose
What we believe in / our motivation.
HOW – Differentiator
What makes us special.
WHAT – Outcome
Our products and services.
WHY
HOW
WHAT

11. Solve the business challenges
13.09.2019 Intelligent use of data - Why, how, what11
Business
Value
?
Data Solution

12. Risks
Processes
Business model
Product
Market
Turning data into business value
Increase
profit
Reduce
costs
Protect
investments
13.09.2019 Intelligent use of data - Why, how, what12
Business
Value
?
Data

13. Intelligent use of data - Why, how, what
Jump to the next level
1.0 Monochannel
2.0 Multichannel
3.0 Omnichannel
4.0 Smart Ecosystems
… …
Source: Prof. Wolfgang Henseler
13.09.201913
Business
Value
?
Data

14. Start the “data-driven” journey
13.09.2019 Intelligent use of data - Why, how, what14
Business
Value
?
Data

15. Transform on all dimensions
Challenge and develop
business models
Manage relationships
(between customers, employees, and partners)
Automate and simplify
processes
Make organization
more agile
Invite and empower
people
Leverage
technologies
13.09.2019 Intelligent use of data - Why, how, what15
Business
Value
?
Data

16. Intelligent use of data
WHY – Purpose
What we believe in / our motivation.
HOW – Differentiator
What makes us special.
WHAT – Outcome
Our products and services.
WHY
HOW
WHAT

17. Our holistic offer
Provisioning of
data platforms
Intelligent use of data
Refinement of data

18. We support our customers
in leveraging the potential
of their data by building
individual solutions.

19. Intelligent use of data – our offer
Data-driven
Business
Customer
Engagement
Digital
Workplace

20. Intelligent use of data – our offer
In order to become data-driven and use the potential of data,
we build individual solutions.
In order to support customer centricity and sales efficiency, we
build tailor-made intelligent CRM solutions based on Microsoft
Dynamics 365 Customer Engagement (CE).
In order to support "new work“ environments, we build digital
workplaces (DWP) based on Microsoft Office 365.

21. Our building blocks
Business
Value
?
Data
13.09.2019 Intelligent use of data - Why, how, what21
Methods Architectures Partners …
Manu-
facturing
Energy &
Utilities
Financial
Services
Real
Estate
…

22. Why Trivadis?
#Data DNA.
#Solution-oriented – we deliver.
#We think and act holistically.
#It’s all about people – we invite & empower.
#Doer and innovation culture.
#We inspire. By our cooperation. By our results.

23. Call for Action
Customers and prospects:
• Challenge us ☺.
• Let us focus on your business challenges and start the
data-driven journey together.
• Talk to us about your business ecosystem needs.
Sales and consultants:
• Join the «Solution Factory» Teams.
• Study the building blocks:
• Data-driven Business
• Customer Engagement
• Digital Workplace
Note: planned to be migrated to building block app
in Q4/19
• Participate in the upcoming (sales) dialogue sessions
(in Q4/19 in all regions).
• If you have already developed another building block
(workshop, assessment, sw module, …)
→ Contact the SF team (let’s learn & integrate)
• Reflect: What are the challenges of your top 3 accounts?
• Involve us in all your sales activities (as early as possible)
→ Adrian Hummel / Emanuel Boetsch
→ Customer Engagement: Thomas Heiz
→ Digital Workplace: Adrian Herzog
13.09.2019 Intelligent use of data - Why, how, what23

24. Thanks a lot!
Any questions?
Your contact:
Adrian Hummel
Head of Solution Factory
+41 58 459 50 37