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How To Manage Your Contract Training Division For Colleges and Universities
Vision Statement ,[object Object]
Mission Statement ,[object Object],[object Object],[object Object]
Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals –  Customers Served ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals –  Continuous Process Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals –  Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals –  Fiscal Viability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management/ Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leadership
Image and Branding ,[object Object],[object Object],[object Object],Call it what you want! Make it pretty like you want! Build the best program if you want! It all means nothing unless you can sell it! AMAZON   NIKE XEROX Don’t be afraid....................……………………......Subway wasn’t!
Create Common Language among your Staff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assessment Training Evaluation Professional Development vs. Open Enrollment/NC Investment vs. Cost Results vs. Programs Training System vs. Programs
Customer-Centered Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CUSTOMER ,[object Object],[object Object],[object Object],[object Object],Economy International Influence Politics Laws Technology Society
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Mix Product Knowledge!
Product Mix Worksheet
Program Development ,[object Object],[object Object],[object Object],[object Object],Who owns the materials?
Understanding Data Sheet insert
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Management Worksheet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generation of Marketing Ideas
Main Campus Staff Insert Sheet
Sales Linkages Insert Sheet
Price ,[object Object]
Place ,[object Object],[object Object],[object Object],[object Object]
Sales Staff Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coordination Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Instructor Skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bonus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partnering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why? Why Not?
Partnering Does our missions match? How much does it cost? What other resources does one need? What is the return today?
Instructor Development/ Partners for the Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Volume Case ,[object Object],[object Object],[object Object],[object Object]
Instructor Resource Case ,[object Object],[object Object],[object Object]
Instructor Development Case ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consultant Support Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Case ,[object Object],[object Object]
Marketing/ Business Case ,[object Object],[object Object],[object Object]
College Support Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Quadrant Case ,[object Object],[object Object],[object Object],[object Object]
3 Keys for a Successful Instructors ,[object Object],[object Object],[object Object]
Instructor Certification Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Instructor Meetings
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Strategies
Target Market Strategies
Product/Services Strategies
Pricing Strategies
Selling Strategies
Research and Development/ Marketing Research Strategies
Promotion Strategies
Public Relations Strategies
Advertising Strategies
Customer Service Strategies
Locations/Rooms Strategies
Sales Meetings ,[object Object],[object Object],[object Object],[object Object]
Planning Strategies
Reporting/Reports

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