Consumers are turning into PRESUMERS, being involved with products and services pre-launch, helped by crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream. Check out the examples of platforms and businesses already catering to PRESUMERS, from Kickstarter and DemoHour to Idea.me, Indiegogo and many more…

1. PRESUMERS
The product, the story, the status:
why consumer involvement with products and
services pre-launch is set to go mainstream.
DRIVING THIS TREND:
1. FIRSTISM:
2. STORIES:
Choice saturated consumers want more,
faster, better now. What
better way to get that
than consuming in the
future tense.
Connecting with cool
products and services
pre-launch means a great
STATUS STORY to share.
4. OFF = ON:
Joining forces to fund and
promote a pre-launch
product means a sense of
community.
5. NEW PLATFORMS:
Online, consumers talk, participate, contribute, act. So
why not offline, too?
Growth in crowdfunding platforms
and the rise of small-time makers
mean its easier than ever to be a
PRESUMER.
WHO IS PRESUMING?
Number of crowdfunding
platforms (worldwide):
*Based on September 2012 data on Kickstarter users by Quantcast
45% earn more than
$ 50,000 a year.
48% are
3. BELONGING:
452
100
April 2012
2007
educated.
Money raised on
crowdfunding
platforms: 0.53B
62% 38%
2.8B
1.4B
2009
2012
2011
*Source: Massolution/The Economist, May 2012
MASS CROWDFUNDING PLATFORMS
DemoHour is China's first
crowdfunding platform.
US-based Kickstarter had launched over
73,000 projects by September 2012.
The Porthole glass
infusion vessel
raised $730,000
Beijing bookstore
One Way Street Library
raised $37,000
NICHE CROWDFUNDING PLATFORMS
A Netherlands-based crowdfunding
platform for video games
A hyper-local crowdfunding
platform based in New York
Pie Corps: An artisanal
pie company, launched
in Brooklyn
Tink: a third-person
action adventure game
from Mimimi Productions
……
INNOVATIVE PRESUMPTION BRANDS
Hong Kong based
ZAOZAO, a "social
pretailer" for fashion
lovers.
Makeably: US-based
marketplace for
custom-made
designed objects.
IMPLICATIONS
PRESUMERS have opened the lid on a new consumer experience. Want to get going with this
trend? How about:
• Scan PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or
should partner with.
• Establish a platform for new designs or products, and let PRESUMERS help you choose
which ones to make and sell.
• Experiment with pre-sales models and special perks for enthusiastic PRESUMERS.
So start thinking PREDUCTION, consider becoming a PRETAILER, and get going! ;-)
trendwatching.com | Infographics
Monthly Trend Briefing - November 2012
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