The goal of the presentation is to inspire talented and determined startup founders regarding the benefits of the UX Design, and how it can positively impact their business. Building upon the fact that Novelty and Repeatability increase chances to ensure long-term business success, the presentation highlights some key UX aspects that should be an integral part of every product or service. The presentation topic was inspired by the "Novelty and Innovation: UX Design for Long-Term Results" article posted on Medium by @DanoQualls. The presentation was delivered by Trebbble, a mobile agency that helps brands grow by creating unique mobile connections with their audience, in the scope of the Egg 2015 Workshops.