2. The Greatest Challenge for Brands:
Humanizing Positive Communication
• Social has changed the way of doing business and has
transformed behaviors: Share and Search
• Consumers today have vast influential power
• Perception is no longer under a brand’s sole control
• Brands struggle to facilitate human dialog
• Brands must break into the consumers’ social sphere
• Users are making their own videos about your
product, and brands should be too
3. Solution: Social Network for Brands
•Live streaming video
•Users join on camera
•Live Twitter interactivity
•Purchase products
•Advertising/sponsorship
•Archives and Video Shorts
•Continue conversation
on archives with DISQUS
4. Online Advertising - Huge Market
• $80.2 Billion globally in 2011
• 17.2% growth from 2010
– eMarketer
5. Technology
End-to-end live interactive video streaming platform enables visitors
to interact with their favorite brands, celebrity and artisanal designers,
alongside their social peer network.
Scalability – cloud-based; built on top of Amazon Web
Services
• Multiple geographic locations on demand
• Multiple machine sizes allow scalability to any audience size
on the fly at a predictable per-user cost
• No upfront capital expenditure on infrastructure; 100%
rental model
• SEO from transcripts
6. Sales & User Acquisition
• Brands mailing lists, fans and followers sharing
the experience
• Satellite studios – New York, San Francisco
• Direct sales
• Advertising
• Word of mouth
• Traditional and social media
• Strategic partnerships
8. Value Proposition for Brands
• Destination community: The Social Network for
Brands
• Authentic Engagement with new and existing
consumers
• Immense Opportunity to Generate Original
Content
• Socially Validated Advertising
• Immense Savings compared to other forms of
Video Production or Video Conferencing
9. Value Proposition for Users
• Access and Experiences
• Participate from Home or Anywhere in the World
• Interact, Q&A
• Fun to SHARE the Live Experience with Peers
• Easy to SHARE Archives and Video Shorts
10. Multiple Revenue Streams
• Content Production and Hosting Fees:
Suite, SuitePLUS, SuitePRO
• Advertising and Sponsorship Fees
• Membership Fees
• Percentage of Product Sales
11. Team
• Susan Quinn, Founder and CEO
• Didier Loustau, Founder and President
• Richard “Brin” Brindley, CTO/COO
12. Susan Quinn, CEO
• Founder and CEO of three start ups
• Experience in recruiting partners,
luminaries and top executives in high-tech
• Conceived and developed live event text
streaming in 1995
Speech to Text Innovation
1995
“Last week’s conference was proof of the technology.
Wordcasters clearly has market potential.”
-Tim Jackson, Financial Times
13. Didier Loustau, President
• Founder and Owner of two luxury
marketing and shipping companies
• Expert in sales and marketing for affinity
lifestyle products
• Relationship builder and visionary
14. Richard “Brin” Brindley, CTO
• Seasoned Chief Technology Officer, Product Innovator
and Web Technologist
• Experience building new Ad Targeting, Enrichment, and
Analytics platform encompassing Contextual, Behavioral,
Search, Demographic, and Social Media Targeting
• Built online advertising start-up from zero to $100m annual
turnover
• Adept with hands-on leading edge product development
projects and large scale infrastructure design and
implementation
15. Status and Milestones
• Seed round
– $300K raised in 2011
– $50K raised in 2012
• Milestones
– Site built and launched in beta on July 14, 2011
– Over 50 major lifestyle brands are engaged in
SF Bay Area
– 2012 billings = $11,700 (as of Feb 20)
Notas do Editor
Introduction
The Problem
The Solution: ToutSuite - The Social Network for Brands
The Market
The Technology
Marketplace Traction
Competition
Benefits for Brands
Benefits for Members
Revenue
Seasoned Management Team
First Half of 2011 Built Platform Second Half of 2011 Launched prototype, performed rigorous testing, R&D, and built content libraries. Began charging production fees in January 2012.
