Branding & Marketing Your School With Social Media: CoSN
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Innovative Project-based learning schools from the New Tech Network use social media to brand & market their schools.
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Branding & Marketing Your School With Social Media: CoSN
- 1. Branding and Marketing Your School With Social Media
- 3. Schools & Social Media Community Staff Students • Communication • Professional • Craft a Digital • Branding & Development Footprint Marketing • Virtually attend • Connect with • Inside look at conferences higher ed your school • Connect with • Connect with • Develop resources experts & Partners resources
- 4. People are talking about you….
- 5. What are they saying?
- 6. What do you WANT them to say?
- 7. Top Two Ways Schools Communicate Website Newsletters
- 8. How The Rest of the World Communicates Cell Facebook Phones Blogs Pinterest Twitter Email
- 9. Getting Started Purpose • What is your message? • Who is your audience? Which tools? • Website-add a blog • Already existing? Develop a Content Plan • What will you share?
- 10. Who? • You and your staff? • Students? Policies • Educate your staff, students • Workshops for parents Launch Promote Measure • How will they know? • How did you grow?
- 11. Keep in Mind You can preschedule Don’t “binge” tweet Polls Photos Share articles Photos of Events Read our Blog and others Consider a school blog
- 12. Ideas Take your publications Keep Facebook Photo Have a School Hashtag courses to social media Albums for courses and Host scheduled chats events Pin for Parent Ed Carry your phone or College iPad on walkthroughs PBL Tweet & FB Bullying
- 13. Cool Social Media Tools Topsy Twylah Hootsuite Paper.li Tweetchat Cool Storify Tools
- 14. Get Connected Follow us! Like us! Read us! Pin us!
- 15. More Resources • Seriously, Stop Blocking & Banning for Educators • The Connected Educator: Leading & Learning in the Digital Age by Sheryl Nussbaum Beach • CoSN's MAKING PROGRESS: Rethinking State and School District Policies Concerning Mobile Technologies and Social Media • Communicating and Connecting With Social Media • ISTE's NETS for Admin, Teachers & Students [Click Picture to View Website]
- 16. Keep in Touch
- 17. Twitter Wins #PBLChat @DNTHS Napa New Tech Video YOU choose the topics The Interrupters Critical Friends with Students chat, too Alex Kotlowitz Hollywood Director Each Tues 8pm EST Global Social Media #MYParty12 Projects #KIHChem Arab Spring #ApexNT Kony12 #LLSVC The Dragonfly Effect
- 18. Driver’s Ed for Twitter [
Notas do Editor
- I’ll intro myself, then pass to Krista who will intro self and give a quick elevator speech about NTN
- Get other text, animate
- Theresa
- Have them think pair share at their tables, then Krista ask them to share out
- Think pair share again….if we have chart paper we could write these down too. When done, I will tell story of the lady who siad she didn’t read the paper, listen to the radio etc…
- Krista can talka bout the top two ways schools communicate now…maybe adding robo calls etc…and why they aer good but what they are missing…
- Back to me….I’ll give some examples of texting, big companies, big news events etc..email is for old people etc…
- Theresa…maybe Krista chime in on having well rounded media plan
- Practicality of doing it…Me…and maybkrista for the launch promote measure?
- Theresa and maybe krista for the blog part?
- We can trade off talking about differend schools for each block here.
- If time…go through and visite each tool
- Date stamp add data from outcomes page
- No need ot go over…just for when the preso is over
- Leave up for Q & A time
- Date stamp add data from outcomes page
- No need ot go over…just for when the preso is over