A quick presentation on Do Not Track, a comprehensive opt out of third party web tracking.

1. DO NOT TRACK By Tara Jennerjohn

2. Do Not Call Registry A registry of numbers run by the Federal Trade Commission, part of the Telephone Consumer Protection Act (TCPA) Numbers listed in the registry are not to be called by telemarketers. https://www.donotcall.gov/

3. Online tracking… Includes http cookies, web bugs, fingerprinting, basically anyway a 3rd party can observe a users’ clickstream

4. … Privacy concerns… Deleting cookies Deleting cookies, delete opt-out cookies at same time New forms of cookies developed: http cookies, supercookies, flash cookies Doesn’t stop other forms of tracking Opt-out option CAN-SPAM Act

5. … Do Not Track A comprehensive initiative to block 3rd party tracking for people who want privacy while browsing the web Technology component and policy component

6. Technology component Mozilla was the first browser to include a Do Not Track Within 2 months most browsers had a Do Not Track feature now Explorer, Safari, Firefox for Android, Google Crome, Mozilla is a global, nonprofit organization “dedicated to making the Web better.”

7. How the technology works Do Not Track HTTP header every time your data is requested from the Web Explicit consent for tracking Problems Websites have to add Do Not Track headers for http system to work Consent may require additional software Technology (cont)

8. Policy Component FTC See the comprehensive policy statement California Bill http://arstechnica.com/tech-policy/news/2011/05/google-facebook-fight-california-do-not-track-law.ars

9. Helpful links http://33bits.org/2010/09/20/do-not-track-explained/ http://donottrack.us/ https://www.eff.org/