If we had $50,000 to spend to improve the wellbeing of our whanau, we would invest it into growing the household income because research shows that it has a multiplier effect; it improves quality of health, social development, housing, greater social connectedness, educational advancement, wider employment options and increased life expectancy . To increase the household income there are 3 potential ways to assist - 1. We could find jobs for those that are unemployed ­ but the government does that; 2. We could try to help those that have a low paying job into a higher paying job - statistically higher paying job opportunities require staff management experience, making this solution difficult to influence e.g. If we are not their employer how do we give them staff management experience? 3. Our solution enables them to generate their own income via a business. Business in a Box has been created for people who may not be business savvy and who want to start a business to create additional income. Business in a Box is an easy business training programme that provides a simple, low risk way unlike mainstream business training programmes. Business in a Box uses ‘experts’ to do all of the complex parts of starting a business, for participants.

1. Business in a Box
Rahera Ohia + Travis O’Keefe
17 JUNE 2014
Ngāti
Pūkenga

2. The Ngāti Pūkenga Story
• Ngāti Pūkenga whānau experience –
current models and investment
strategies only working for a few
people
• Sustainable economies vision –
viability in kāinga
• Research - ($240k)
• Strategic planning – priority projects
(intellectual property, cultural
connectedness, leadership
development and micro enterprise)
• Business in a Box – priority ($260k)

3. Learning & Challenges
We found:
• Our people want to live in their kāinga
• We have entrepreneurial thinkers
• Higher than average rate of tertiary
qualification, but high unemployment rates
and lower than average median incomes
• Significant social challenges
• We need new solutions for longstanding
problems
• Our people think our profile is not as strong
as it could be

4. Business in a Box Goal
A 50% increase in the household incomes of
participating Ngāti Pūkenga whānau, by 2020

5. Business in a Box – key
elements for Ngāti Pūkenga
• Business owners not employees
• Micro enterprise focus
• Low risk, lean start-up process
• Supporting people through an unfamiliar
process
• People have new found confidence to try
something out
• People learn to fail fast and start again

7. Why is BiB different?
• Developing our own solutions
– Existing policy and investment frameworks have not worked for our whānau
– Tap into our own knowledge and new knowledge to solve old problems
• Not reinventing the wheel
– Lean Startup (Harvard article)
– 4-Hour Work Week (Internationally recognised Entrepreneurship framework)
– We are focused on 1, 2 & 3
• Multiple benefits
– Capability development - Confidence, Belief, Ambition, Choices
– Increasing household income
– Making innovation & entrepreneurship an important part of Ngāti Pūkenga
culture
• Scalability
– Ngāti Pūkenga
– Other iwi
– Other NZ groups
– Globally

8. Opportunity for collaboration
• We all face similar challenges
• Ngāti Pūkenga has already invested $500,000
in research and the development of solutions
• Why not work on this together?

9. Business in a Box ticks a lot of boxes
1. Close strategic alignment with business and people
development together
2. It lends itself to a co-investment model – our skin in the
game and attracting other investors
3. New solutions to solve old problems
4. Multiple benefits - thoughtful way of creating: business
acumen, social capability, cultural uniqueness
5. Scalable
Ngāti
Pūkenga