Leveraging SMAC for Business Growth and Agility

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SMAC is the culmination of Social, Mobile, Analytics and Cloud. IT organizations are facing significant pressure to remain relevant by contributing to top-line growth. Line of Business (LOB) leaders are looking for ways to leverage SMAC to catapult opportunities by creating stronger relationships with existing customers and adding new customers. Cloud becomes the single largest significant level for IT organizations to pull during this evolutionary period. Organizations need to understand the value of SMAC, how to leverage it and where to get started.

Tecnologia

Leveraging SMAC for
Business Growth & Agility
Enterprise Cloud Forum | Monte Carlo, Monaco
Tim M. Crawford | AVOA | @tcrawford
27 May 2014

Changing the Game
Complexity
Changing the Business
Rules
Business Centric
3
Source: http://www.computerhistory.org/

The Evolution of IT
Signiﬁcant Changes Through Time
4
Source: Wikipedia, Google, VMware

Analytics
Cloud Mobile
Social
All About
SMAC
Business-centric and
customer engaging.
SMAC
6

Social by the Numbers
Instagram
200m Users
98% Mobile
Pinterest
70m Users
75% Mobile
LinkedIn
187m Users
41% Mobile
Google +
300m Users
7% Mobile
Twitter
255m Users
78% Mobile
Facebook
1.2b Users
51% Mobile
*Active Users

Social Data Streams
Twitter
400m tweets
per day
Facebook
4.75b content
items per day
Facebook currently houses more than
250 petabytes of data with .5 petabytes
of new data arriving every day.

Mobile Evolution
New
Technology
Specialized
Devices
Integrated
Devices

The Data Tsunami
By 2020 total data = 40zb
or 5,200gb for every man,
woman and child on earth
The Four V’s of Data
Data Gravity
Automation & Visualization
Internet of Things (IoT)

IoT’s Impact on Data
114 Boeing
787’s Globally
607 Boeing
737’s in SWA
Fleet
40pb/ day 256pb/ day

The Cloud Lever
Single largest
opportunity for IT
Stages of Maturity
Public, Private or
Hybrid?
Importance of DevOps
IaaS
PaaS
SaaS
Differentiation
Cost

IT is About Value Creation
Business Centric
Customers are not
Internal Users
IT Enables New Business
Opportunities
15Source: Forbes
“If I had asked people
what they wanted, they
would have said faster
horses.” -Henry Ford

Customer Engagement
Engaged customers purchase 70% more
Personal &
Speciﬁc
New Methods
(Social/ Mobile)
Response is
near real-time
Balancing
Automation

Analytics
Cloud Mobile
Social
All About
SMAC
Business-centric and
customer engaging.
SMAC
17

References
AVOA | http://avoa.com/
Twitter: @tcrawford
Are Enterprises Prepared for the Data
Tsunami?
Book: the Big Switch (Nicholas Carr)
Book: The Digital Edge: Exploiting
Information and Technology for Business
Advantage. (Mark McDonald)
18

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Leveraging SMAC for Business Growth and Agility

1. Leveraging SMAC for Business Growth & Agility Enterprise Cloud Forum | Monte Carlo, Monaco Tim M. Crawford | AVOA | @tcrawford 27 May 2014

2. The Anthropology of IT 2

3. Changing the Game Complexity Changing the Business Rules Business Centric 3 Source: http://www.computerhistory.org/

4. The Evolution of IT Signiﬁcant Changes Through Time 4 Source: Wikipedia, Google, VMware

5. The SMAC Opportunity

6. Analytics Cloud Mobile Social All About SMAC Business-centric and customer engaging. SMAC 6

7. Social by the Numbers Instagram 200m Users 98% Mobile Pinterest 70m Users 75% Mobile LinkedIn 187m Users 41% Mobile Google + 300m Users 7% Mobile Twitter 255m Users 78% Mobile Facebook 1.2b Users 51% Mobile *Active Users

8. Social Data Streams Twitter 400m tweets per day Facebook 4.75b content items per day Facebook currently houses more than 250 petabytes of data with .5 petabytes of new data arriving every day.

9. Mobile Evolution New Technology Specialized Devices Integrated Devices

10. Growth from Mobile

11. The Data Tsunami By 2020 total data = 40zb or 5,200gb for every man, woman and child on earth The Four V’s of Data Data Gravity Automation & Visualization Internet of Things (IoT)

12. IoT’s Impact on Data 114 Boeing 787’s Globally 607 Boeing 737’s in SWA Fleet 40pb/ day 256pb/ day

13. The Cloud Lever Single largest opportunity for IT Stages of Maturity Public, Private or Hybrid? Importance of DevOps IaaS PaaS SaaS Differentiation Cost

14. Changing the Role of IT

15. IT is About Value Creation Business Centric Customers are not Internal Users IT Enables New Business Opportunities 15Source: Forbes “If I had asked people what they wanted, they would have said faster horses.” -Henry Ford

16. Customer Engagement Engaged customers purchase 70% more Personal & Speciﬁc New Methods (Social/ Mobile) Response is near real-time Balancing Automation

17. Analytics Cloud Mobile Social All About SMAC Business-centric and customer engaging. SMAC 17

18. References AVOA | http://avoa.com/ Twitter: @tcrawford Are Enterprises Prepared for the Data Tsunami? Book: the Big Switch (Nicholas Carr) Book: The Digital Edge: Exploiting Information and Technology for Business Advantage. (Mark McDonald) 18

Leveraging SMAC for Business Growth and Agility

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