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Using Social Media for Media Relations

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Public Relations Manager Misty Fry presented these slides at the 2010 YouToo Conference sponsored by Akron PRSSA and Kent State University on April 16. The slides provide information using social media for media relations

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Media Relations in a Social World: Connecting and pitching through social networks April 16, 2010
About Misty:: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why social media for media relations? ,[object Object],[object Object],[object Object],[object Object]
Barriers:: ,[object Object],[object Object],[object Object],[object Object]
How the industry is changing :: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are journalists using social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Taking media relations online:: ,[object Object]
How to relate :: Listen and participate ,[object Object],[object Object],[object Object],[object Object]
How to relate :: Think before you post ,[object Object],[object Object],[object Object]
How to relate :: Be a resource ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to relate :: Be a resource ,[object Object],[object Object]
Define your message::
Define your platform :: LinkedIn ,[object Object],[object Object],[object Object],[object Object]
Define your platform :: Facebook ,[object Object],[object Object],[object Object],[object Object]
Define your platform :: Twitter ,[object Object],[object Object],[object Object],[object Object]
The “new” newsroom:: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring and measuring:: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The End:: Questions?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you!::

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