Charlotte Beckett

London, United Kingdom United Kingdom

Freelance Digital Strategist / Consumer Behaviour Specialist

Advertising / Marketing / PR

I am a digital strategist and consumer behaviour specialist, currently studying a MSc in Consumer Psychology. I have worked both client and agency side, with a range of private, public and third sector clients. I am experienced in developing digital, branding, communications, campaigning and fundraising strategies that deliver tangible results, no matter what the budget. All too often the briefs that spark those strategies start at the wrong end of things (“we’d like a viral / 100,000 Facebook likes” etc.). My job is to challenge, to understand the consumer and be clear what we want them to feel, think and do. As a result, I am well versed in managing both internal and external stakeh...