2. Who I am?
• Who I am?
• My presentation style as story telling
• Not sales presentation
• No table of content in advanced
3.
4.
5.
6.
7.
8. It is 6-7 times more expensive
to gain a new customer than
retain an existing customer.
Harvard Business Review
A five percent improvement
in customer retention rates
can yield a 25 percent to
100 percent increase in
profits.
The Loyalty Effect
Corporations lose
approximately half of their
customers within five years.
The Loyalty Effect
9. • Lost opportunities due to lack of timely, accurate
information
• Lost repeat sales due to customer alienation and
mediocre customer service levels
• Lost productivity due to inefficient systems
• Errors in transactions due to data multi-entry
• Limited visibility into customer-centric business
processes
Key Business Concerns
10. Pyramid of Customer Loyalty
Partner
Advocate
Supporter
Client
Customer
Prospect
Target Prospect
Customer
Keeping
Customer
Catching
Customer Development
11. A good customer...
• Ensures you a flow of revenue and profits.
• Recommends you to friends, relatives, and colleagues
• Makes you the “favored supplier” in family/company
• Tries out your new products.
• Keeps you in business!