1. Creating aSuccessfulSocial Media Strategy Scott Bishop Crave Engine @thescottbishop Blog: http://RealTimeMarketer.com RealTimeMarketer.com

2. My Social Media Mantra… The WHY must always proceed the HOW. The HOW will always evolve RealTimeMarketer.com

3. My Mission… Social Media Needs To Evolve Beyond Engagement RealTimeMarketer.com

4. Why Are We Here? Because This Social Media Thing Works RealTimeMarketer.com

5. How Do Businesses Succeed They Can Answer These questions Why Are We Using Social Tools? What Are We Trying To Achieve? What content are we producing What value are we creating? Who are we engaging with? Is it working? RealTimeMarketer.com

6. Develop a Social Media Strategy? So you know what you’re doing So you know why you’re doing it So you know what results you’re getting RealTimeMarketer.com

7. What Makes a Good Strategy Tied to business goals There’s a commitment to it A time aspect The execution is flexible Includes monitoring Management support / buy in Social policies are in place It’s congruent with offline branding RealTimeMarketer.com

8. What’s The Secret to Success? Treat Social Media Like Any Other Piece of Your Business Determine Objectives Analyze Create Content & Execute Strategy Evaluation *it’s not about follower / fan count RealTimeMarketer.com

9. 1. Determine Objectives Are we driving sales Are we increasing customer awareness Are we enhancing customer service / experience RealTimeMarketer.com

10. What Makes For a Good Objective Tied to business goals Specific, no fluff Drill down to what truly affects your goals time specific It’s measurable RealTimeMarketer.com

11. Traditional Social Media Goals… Increase customer base Generate leads Drive sales Build awareness Educate customers Reach new channels of customers Improve internal communication RealTimeMarketer.com

12. KILLALLFLUFF RealTimeMarketer.com

13. Dig Deep To Specifics Define your goals in specific terms What exactly does “creating awareness” mean Give exact amounts If you don’t have specifics you’ll never know if you’re winning RealTimeMarketer.com

14. Step 2: Social Analysis& Content Strategy What Do Your Customers Want? Identify where your fish are Identify what content your customers value Identify content distribution Identify your businesses / industry influencers? What are your industry trends? What does a win look like? What are our leading indicators for success? RealTimeMarketer.com

15. Where Are Your Fish? RealTimeMarketer.com

16. What Content Do They Want You Don’t Have To Guess What information are they consuming? What do customers find valuable? What’s their preferred method of content consumption? RealTimeMarketer.com

17. What Are The Trends What are your competitors doing? What is going on in your industry? What works that you can prototype? RealTimeMarketer.com

18. Create A List Leading Indicators What tasks / actions lead to your goal? Work backwards…start with the goal What specific actions lead to a “win” How many How can we drive those actions RealTimeMarketer.com

19. 3. Create Content & Execute Strategy Connect the dots… RealTimeMarketer.com

20. You’ve decided your engagement…get to work Break down executions as specific as each individual action Have a written checklist Create value The push you are offering is what your audience wants RealTimeMarketer.com

21. 4. Evaluate / Adapt TRACK EVERYTHING Are we on track to meet our goals? What’s most successful? What’s least successful? What do we tweak? *Have scoreboards in place *Create Activity & Action Calendar RealTimeMarketer.com

22. What You Track Depends on Your Goals Are we on track to meet our goals? What’s most successful? What’s least successful? What do we tweak? RealTimeMarketer.com

23. There is No Secret Don’t make it harder than it needs to be Are we affecting movement on goals? How does this move our indicators? RealTimeMarketer.com

24. Contact ME Scott Bishop Twitter: @thescottbishop Blog: Real Time Marketer .com Email: scott@realtimemarketer.com RealTimeMarketer.com