Personal Information
Organização/Local de trabalho
San Francisco Bay Area, California United States
Cargo
Agile / Community Marketer, MarTech Leader, and Author
Setor
Advertising / Marketing / PR
Site
www.rolandsmart.com
Sobre
Roland believes that marketing is going through a transformation driven by new technologies and practices. He is a proponent of integrating Agile -the approach that revolutionized software development- with marketing. Doing so positions the chief marketing officer alongside the chief product officer as the two primary drivers of the business. This in turn enables the chief marketing officer to serve as the steward of the overall customer experience -not just the brand- at a time when companies are increasingly competing on this basis.
Roland is a product oriented marketing leader who serves as the VP of Social & Community Marketing at Oracle. As such, he oversees Oracle's user communiti...
Marcadores
agile marketing
marketing
agile
linguistics
digital body language
evolution
oracle
eloqua
social technology
marketing automation
product design
innovation
social media
social networks
npr
process
design
Ver mais
Apresentações
(15)Gostaram
(4)Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Andreas Klinger
•
Há 10 anos
Modern marketing organizational structure @kaykas - jascha kaykas-wolff
Jascha Kaykas-Wolff
•
Há 10 anos
Subject To Change: creating great products and services for an uncertain world
Adaptive Path
•
Há 15 anos
The Future Of Social Networks
Charlene Li
•
Há 15 anos
Personal Information
Organização/Local de trabalho
San Francisco Bay Area, California United States
Cargo
Agile / Community Marketer, MarTech Leader, and Author
Setor
Advertising / Marketing / PR
Site
www.rolandsmart.com
Sobre
Roland believes that marketing is going through a transformation driven by new technologies and practices. He is a proponent of integrating Agile -the approach that revolutionized software development- with marketing. Doing so positions the chief marketing officer alongside the chief product officer as the two primary drivers of the business. This in turn enables the chief marketing officer to serve as the steward of the overall customer experience -not just the brand- at a time when companies are increasingly competing on this basis.
Roland is a product oriented marketing leader who serves as the VP of Social & Community Marketing at Oracle. As such, he oversees Oracle's user communiti...
Marcadores
agile marketing
marketing
agile
linguistics
digital body language
evolution
oracle
eloqua
social technology
marketing automation
product design
innovation
social media
social networks
npr
process
design
Ver mais