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Going Social
 Exploring Social Media
  for Direct Marketing

    Introduction & Vision
     Jim Wolff, The Leith Agency
          @jimwolffman
Source:
Wallblog.co.uk

via
@virtualewit
Source: onlineschools.org
Source: onlineschools.org
Website traffic sources changing
Source: focus.com
Source:
focus.com
Source:
@briansolis
@JESS3
How many customers am I going
to get directly from my Social
Campaigns?

What’s going to be my CPA, my
ROI and my ROAS?

What Immediate sales will I get?
Source: syncapse.com
Source: syncapse.com
Source: syncapse.com
Source: syncapse.com
Schedule /

session #1

Beginner’s     The Basics
Guide          Mike Coulter, DigitalAgency.com

session #2     Next steps for brands
Social Media   Phil Adams, Blonde

At Work        Social Media Tracking
session #3     Elaine Rosscraig, Stagecoach


Channeling
Insights
#dmasocial

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Going Social / DMA Event Intro & Vision