SlideShare uma empresa Scribd logo
1 de 9
Baixar para ler offline
HOW HUMAN-CENTRIC AI
WILL TRANSFORM
BUSINESS
Artificial Intelligence (AI) has the potential to help us achieve our
common dream of a better future for humanity as a whole, but it
will bring challenges and opportunities that we cannot yet predict.
Given the revolutionary power of artificial intelligence in business,
many people wonder, “If AI is to do the grunt work in the business
world, what room is there for so-called ‘human’ qualities? Is the
future of business and technology so deeply interconnected, that it
leaves no space for human intelligence and action vagaries?”
To people asking these questions, the answer is simple and quick –
absolutely.
Unlocking Possibilities With AI
Technology
While being a powerful paradigm shifter in the business world, AI
is still one of the most promising resources that humans can use to
make better decisions. And reliable AI technology will still be built
and used by people, at the end of the day. In doing so, it will be able
to retain the ‘human element’, in the manner that it is made,
distributed, used and improved, all of which would make it much
more effective at achieving business goals.
Identifying how to use AI technology to bring about a change in
your company or consumer experience is a complex challenge if
you start with no resources or roadmap in this area. The applicable
opportunities are vast and diverse, and prioritizing where to take
action first without a clear starting point may feel daunting.
AI is bringing structural change to the operation of companies that
goes far beyond technological considerations. Developing a mindset
of design with this canvas should help anticipate how AI-powered
digitalization will impact your organization’s building parts.
Organizations have the responsibility to educate and engage their
workers to prevent any forms of confusion that may give rise to
ambiguity and misunderstanding about the importance of enterprise
AI, which I hope can promote this tool.
Using AI The Right Way
Start by describing who the audience you’re trying to solve a
problem with, will be. It may be your client or your organization’s
particular unit. Once you’ve selected the people for whom this
exercise is necessary, you’ll be able to work through your method.
One of the aims is to make sure you understand the problem you are
trying to solve, even before considering AI technology. Your goal is
to identify the problem you want to solve for your target audience
in this very first chapter. Whether it’s your workers or your clients,
find the points of distress that go home or are alleviated to make
them “more normal”.
List machine-only tasks that will make the most of the algorithms
implemented to solve your problems. Are these things too risky for
humans to perform? Is it spotting hidden patterns in complex
datasets that are out of reach for human analytical capabilities? Or
is it bringing speed and accuracy to perform a repetitive activity at
scale?
List the exclusive human activities your staff will have to do. Find
activities best suited to humans, rather than machines that would
require judgment, ingenuity or experience.
The goal is to create an environment governed by hybrid practices –
where humans and computers work together to find better solutions
to problems and improve organizational efficacy and efficiency.
Remember the ways that people help people with computers,
devices, and emerging tech. They work side by side and
communicate, with new technology increasing their productivity.
Basically, you don’t want to isolate technologies from the rest of
your company to perform tasks. The benefits should be transversal
and allow you to improve your human agents’ ability to
simultaneously unleash new levels of productivity.
Critical thinking is one of the many mental abilities that robots will
never take over, making them truly unique. In order to address any
perceived blind spots in your AI system, you should consider the
interventions you must incorporate.
AI technology is an exciting tool, but if it falls into the wrong hands
it also carries risks. When our lives in complex digital systems
become even more dependent on networked AI, it is important to
pay close attention to the possible legal, moral and social issues that
may arise.
The Future Of AI
It’s important that we don’t forget who we are amongst all the rapid
digital transformation. With the large customer data sets that brands
are generating, they need to ensure that they use them in
emotionally intelligent ways. Using social listening tools to
combine data with customer intelligence will help brands engage
with customers meaningfully, directly and consistently.
It will also help brands to understand whether customers actually
want some of the new and crazy products they offer. Will
consumers want the internet of things to mobilize any product they
own?
Listening to customers makes business sense, promotes a human-
centric approach and prevents a brand from bringing irrelevant
solutions to the market. Product development, brand strategy, and
marketing can all be better with a human-to-human method.
AI and machine learning can create more relevant and targeted
communication, too, that doesn’t feel invasive or full-on. According
to a study by HubSpot, 91% of online users in the U.S. and Europe
found that advertising and marketing have become more and more
intrusive over the past two to three years. So, there’s an opportunity
here to tailor advertising towards customer’s online habits and
behaviors.
Building credibility for AI allows us to slow down and engage in an
open debate on its implications. The stakes are too high to accept
the language of ‘moving quickly, breaking things.’
Ultimately, including your people and getting their feedback
regarding your vision will help to change negative perceptions
about AI technology, fueled by pop culture, and also help explain
potential outcomes of embracing new technology. It’s time to
change the topic from which jobs will be eliminated to how AI
should be implemented to enhance human capabilities. To stop
thinking about robots as a human replacement, and start thinking
about them as partners with a different skill set.
In these projects, human-centered design — and its promise to build
new solutions to meet human needs— is an essential tool for
policymakers, seeking to create healthy foundations for a viable
future in which people are truly valued, not robot slaves.
About The Author
Ryan is an avid tech enthusiast and Regional Partner at Tekrevol,
Houston, a leading app development firm. His passion lies in using
technology to help people out, especially aspiring entrepreneurs.
Among other things, Ryan has expertise in data analysis, business
strategy development,leadership & management, strategic
marketing, asset management, and portfolio management.

Mais conteúdo relacionado

Mais procurados

The Future of Marketing - What will Marketing look like in 2021?
The Future of Marketing - What will Marketing look like in 2021?The Future of Marketing - What will Marketing look like in 2021?
The Future of Marketing - What will Marketing look like in 2021?
Tom De Baere
 
Mobile Apps and the Healthcare World
Mobile Apps and the Healthcare WorldMobile Apps and the Healthcare World
Mobile Apps and the Healthcare World
Designit
 

Mais procurados (20)

Simpler, Clearer, Faster Government Services
Simpler, Clearer, Faster Government ServicesSimpler, Clearer, Faster Government Services
Simpler, Clearer, Faster Government Services
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
The Future of Marketing - What will Marketing look like in 2021?
The Future of Marketing - What will Marketing look like in 2021?The Future of Marketing - What will Marketing look like in 2021?
The Future of Marketing - What will Marketing look like in 2021?
 
Artificial Intelligence: Evolution and its Impact on Marketing
Artificial Intelligence: Evolution and its Impact on MarketingArtificial Intelligence: Evolution and its Impact on Marketing
Artificial Intelligence: Evolution and its Impact on Marketing
 
Conversational AI versus AI Data Science
Conversational AI versus AI Data ScienceConversational AI versus AI Data Science
Conversational AI versus AI Data Science
 
Augmented intelligence is new way forward !
Augmented intelligence is new way forward ! Augmented intelligence is new way forward !
Augmented intelligence is new way forward !
 
Case Study : Aligning people capabilities to a company's digital strategy
Case Study : Aligning people capabilities to a company's digital strategyCase Study : Aligning people capabilities to a company's digital strategy
Case Study : Aligning people capabilities to a company's digital strategy
 
Affiliate marketing
Affiliate marketingAffiliate marketing
Affiliate marketing
 
The 5 Most Important Job Skills For The Future
The 5 Most Important Job Skills For The FutureThe 5 Most Important Job Skills For The Future
The 5 Most Important Job Skills For The Future
 
Final_ICT INITIATIVES IN GOVERNMENT PUBLIC DELIVERY IN(ASIA) CHINA AND INDIA....
Final_ICT INITIATIVES IN GOVERNMENT PUBLIC DELIVERY IN(ASIA) CHINA AND INDIA....Final_ICT INITIATIVES IN GOVERNMENT PUBLIC DELIVERY IN(ASIA) CHINA AND INDIA....
Final_ICT INITIATIVES IN GOVERNMENT PUBLIC DELIVERY IN(ASIA) CHINA AND INDIA....
 
Mobile Apps and the Healthcare World
Mobile Apps and the Healthcare WorldMobile Apps and the Healthcare World
Mobile Apps and the Healthcare World
 
Digital Leadership Series : Shawn O'Neal
Digital Leadership Series : Shawn O'Neal Digital Leadership Series : Shawn O'Neal
Digital Leadership Series : Shawn O'Neal
 
2019's leading fintech companies to watch
2019's leading fintech companies to watch2019's leading fintech companies to watch
2019's leading fintech companies to watch
 
Finance Crunsh Time Reporting | Deloitte India
Finance Crunsh Time Reporting | Deloitte IndiaFinance Crunsh Time Reporting | Deloitte India
Finance Crunsh Time Reporting | Deloitte India
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3
 
Fjord Trends 2019
Fjord Trends 2019 Fjord Trends 2019
Fjord Trends 2019
 
Jason Brenier's Presentation "Principles of Conversational Business" - Activa...
Jason Brenier's Presentation "Principles of Conversational Business" - Activa...Jason Brenier's Presentation "Principles of Conversational Business" - Activa...
Jason Brenier's Presentation "Principles of Conversational Business" - Activa...
 
Forecasting in a digital world
Forecasting in a digital worldForecasting in a digital world
Forecasting in a digital world
 
Lightning Talk #13: Anticipatory Design: Invisible Interfaces and Predictive ...
Lightning Talk #13: Anticipatory Design: Invisible Interfaces and Predictive ...Lightning Talk #13: Anticipatory Design: Invisible Interfaces and Predictive ...
Lightning Talk #13: Anticipatory Design: Invisible Interfaces and Predictive ...
 
How to get ready for the fast future - #CCHUC15
How to get ready for the fast future - #CCHUC15How to get ready for the fast future - #CCHUC15
How to get ready for the fast future - #CCHUC15
 

Semelhante a HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESS

Allaboutailuminarylabsjanuary122017 170112151616
Allaboutailuminarylabsjanuary122017 170112151616Allaboutailuminarylabsjanuary122017 170112151616
Allaboutailuminarylabsjanuary122017 170112151616
Quang Lê
 

Semelhante a HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESS (20)

A Guide on How AI Contributes to Businesses in Today’s Era to Watch in 2023.
A Guide on How AI Contributes to Businesses in Today’s Era to Watch in 2023.A Guide on How AI Contributes to Businesses in Today’s Era to Watch in 2023.
A Guide on How AI Contributes to Businesses in Today’s Era to Watch in 2023.
 
LIMITATIONS OF AI
LIMITATIONS OF AILIMITATIONS OF AI
LIMITATIONS OF AI
 
Blog on role of Ai in Marketing - Priyam Verma
Blog on role of Ai in Marketing - Priyam VermaBlog on role of Ai in Marketing - Priyam Verma
Blog on role of Ai in Marketing - Priyam Verma
 
The Dawn of Augmented Marketers- Digital digest 1
The Dawn of Augmented Marketers- Digital digest 1 The Dawn of Augmented Marketers- Digital digest 1
The Dawn of Augmented Marketers- Digital digest 1
 
Article in Smart Manager
Article in Smart ManagerArticle in Smart Manager
Article in Smart Manager
 
HYpe or Reality: The AI Explainer
HYpe or Reality: The AI ExplainerHYpe or Reality: The AI Explainer
HYpe or Reality: The AI Explainer
 
Ai in business lecture 2
Ai in business lecture 2Ai in business lecture 2
Ai in business lecture 2
 
[REPORT PREVIEW] AI in the Enterprise
[REPORT PREVIEW] AI in the Enterprise[REPORT PREVIEW] AI in the Enterprise
[REPORT PREVIEW] AI in the Enterprise
 
AI: Ready for Business
AI: Ready for BusinessAI: Ready for Business
AI: Ready for Business
 
The overall impact of artificial intelligence
The overall impact of artificial intelligenceThe overall impact of artificial intelligence
The overall impact of artificial intelligence
 
Artificial Intelligence can Offer People Great Relief from Performing Mundane...
Artificial Intelligence can Offer People Great Relief from Performing Mundane...Artificial Intelligence can Offer People Great Relief from Performing Mundane...
Artificial Intelligence can Offer People Great Relief from Performing Mundane...
 
The True Meaning of AI: Action & Insight
The True Meaning of AI: Action & InsightThe True Meaning of AI: Action & Insight
The True Meaning of AI: Action & Insight
 
Artificial Intelligence
Artificial IntelligenceArtificial Intelligence
Artificial Intelligence
 
Allaboutailuminarylabsjanuary122017 170112151616
Allaboutailuminarylabsjanuary122017 170112151616Allaboutailuminarylabsjanuary122017 170112151616
Allaboutailuminarylabsjanuary122017 170112151616
 
About Machine and real
About Machine and realAbout Machine and real
About Machine and real
 
The future of artificial intelligence in the workplace
The future of artificial intelligence in the workplaceThe future of artificial intelligence in the workplace
The future of artificial intelligence in the workplace
 
Designed Intelligence
Designed IntelligenceDesigned Intelligence
Designed Intelligence
 
20 Useful Applications of AI Machine Learning in Your Business Processes
20 Useful Applications of AI  Machine Learning in Your Business Processes20 Useful Applications of AI  Machine Learning in Your Business Processes
20 Useful Applications of AI Machine Learning in Your Business Processes
 
Power of AI in Customer Service
Power of AI in Customer ServicePower of AI in Customer Service
Power of AI in Customer Service
 
How Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdf
How Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdfHow Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdf
How Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdf
 

Mais de TekRevol LLC

Mais de TekRevol LLC (17)

How we built Beach Bandit | TekRevol
How we built Beach Bandit | TekRevolHow we built Beach Bandit | TekRevol
How we built Beach Bandit | TekRevol
 
Using Growth Hacking Techniques To Drive Business Success
Using Growth Hacking Techniques To Drive Business SuccessUsing Growth Hacking Techniques To Drive Business Success
Using Growth Hacking Techniques To Drive Business Success
 
Growth Hacking Strategies for 2020 by Abeer Raza
Growth Hacking Strategies for 2020 by Abeer RazaGrowth Hacking Strategies for 2020 by Abeer Raza
Growth Hacking Strategies for 2020 by Abeer Raza
 
WHAT IS APP SECURITY – THE COMPLETE PROCESS AND THE TOOLS & TESTS TO RUN IT
WHAT IS APP SECURITY – THE COMPLETE PROCESS AND THE TOOLS & TESTS TO RUN ITWHAT IS APP SECURITY – THE COMPLETE PROCESS AND THE TOOLS & TESTS TO RUN IT
WHAT IS APP SECURITY – THE COMPLETE PROCESS AND THE TOOLS & TESTS TO RUN IT
 
HOW MUCH MONEY CAN AN APP MAKE IN 2020
HOW MUCH MONEY CAN AN APP MAKE IN 2020HOW MUCH MONEY CAN AN APP MAKE IN 2020
HOW MUCH MONEY CAN AN APP MAKE IN 2020
 
NATIVE VS PWA APPS – A COMPLETE GUIDE
NATIVE VS PWA APPS – A COMPLETE GUIDENATIVE VS PWA APPS – A COMPLETE GUIDE
NATIVE VS PWA APPS – A COMPLETE GUIDE
 
HOW FUTURISTIC TECHNOLOGY CAN CHANGE FUTURE OF MOBILE APP DEVELOPMENT
HOW FUTURISTIC TECHNOLOGY CAN CHANGE FUTURE OF MOBILE APP DEVELOPMENTHOW FUTURISTIC TECHNOLOGY CAN CHANGE FUTURE OF MOBILE APP DEVELOPMENT
HOW FUTURISTIC TECHNOLOGY CAN CHANGE FUTURE OF MOBILE APP DEVELOPMENT
 
NATIVE VS PWA APPS – A COMPLETE GUIDE
NATIVE VS PWA APPS – A COMPLETE GUIDENATIVE VS PWA APPS – A COMPLETE GUIDE
NATIVE VS PWA APPS – A COMPLETE GUIDE
 
How To Fight App Fatigue
How To Fight App FatigueHow To Fight App Fatigue
How To Fight App Fatigue
 
THE SOCIAL IMPACTS OF AI AND HOW TO MITIGATE ITS HARMS
THE SOCIAL IMPACTS OF AI AND HOW TO MITIGATE ITS HARMSTHE SOCIAL IMPACTS OF AI AND HOW TO MITIGATE ITS HARMS
THE SOCIAL IMPACTS OF AI AND HOW TO MITIGATE ITS HARMS
 
5 startups that are going to transform the world in 2020
5 startups that are going to transform the world in 20205 startups that are going to transform the world in 2020
5 startups that are going to transform the world in 2020
 
HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESS
HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESSHOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESS
HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESS
 
STARTUP CULTURE IS DECLINING – IT MIGHT NOT BE AS BAD YOU THINK.
STARTUP CULTURE IS DECLINING – IT MIGHT NOT BE AS BAD YOU THINK.STARTUP CULTURE IS DECLINING – IT MIGHT NOT BE AS BAD YOU THINK.
STARTUP CULTURE IS DECLINING – IT MIGHT NOT BE AS BAD YOU THINK.
 
MOBILE APP DEVELOPMENT COMPANY HELPS BOOST PROFIT FOR STARTUPS
MOBILE APP DEVELOPMENT COMPANY HELPS BOOST PROFIT FOR STARTUPSMOBILE APP DEVELOPMENT COMPANY HELPS BOOST PROFIT FOR STARTUPS
MOBILE APP DEVELOPMENT COMPANY HELPS BOOST PROFIT FOR STARTUPS
 
PROCESS OF APP DEVELOPMENT
PROCESS OF APP DEVELOPMENTPROCESS OF APP DEVELOPMENT
PROCESS OF APP DEVELOPMENT
 
HOW TO CHOOSE THE RIGHT HYBRID APP DEVELOPMENT FRAMEWORK: REACT NATIVE VS FLU...
HOW TO CHOOSE THE RIGHT HYBRID APP DEVELOPMENT FRAMEWORK: REACT NATIVE VS FLU...HOW TO CHOOSE THE RIGHT HYBRID APP DEVELOPMENT FRAMEWORK: REACT NATIVE VS FLU...
HOW TO CHOOSE THE RIGHT HYBRID APP DEVELOPMENT FRAMEWORK: REACT NATIVE VS FLU...
 
Startups: The Numbers You Need To Know
Startups: The Numbers You Need To KnowStartups: The Numbers You Need To Know
Startups: The Numbers You Need To Know
 

Último

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 

HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESS

  • 1. HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESS Artificial Intelligence (AI) has the potential to help us achieve our common dream of a better future for humanity as a whole, but it will bring challenges and opportunities that we cannot yet predict. Given the revolutionary power of artificial intelligence in business, many people wonder, “If AI is to do the grunt work in the business world, what room is there for so-called ‘human’ qualities? Is the
  • 2. future of business and technology so deeply interconnected, that it leaves no space for human intelligence and action vagaries?” To people asking these questions, the answer is simple and quick – absolutely. Unlocking Possibilities With AI Technology While being a powerful paradigm shifter in the business world, AI is still one of the most promising resources that humans can use to make better decisions. And reliable AI technology will still be built
  • 3. and used by people, at the end of the day. In doing so, it will be able to retain the ‘human element’, in the manner that it is made, distributed, used and improved, all of which would make it much more effective at achieving business goals. Identifying how to use AI technology to bring about a change in your company or consumer experience is a complex challenge if you start with no resources or roadmap in this area. The applicable opportunities are vast and diverse, and prioritizing where to take action first without a clear starting point may feel daunting. AI is bringing structural change to the operation of companies that goes far beyond technological considerations. Developing a mindset of design with this canvas should help anticipate how AI-powered digitalization will impact your organization’s building parts. Organizations have the responsibility to educate and engage their workers to prevent any forms of confusion that may give rise to ambiguity and misunderstanding about the importance of enterprise AI, which I hope can promote this tool. Using AI The Right Way
  • 4. Start by describing who the audience you’re trying to solve a problem with, will be. It may be your client or your organization’s particular unit. Once you’ve selected the people for whom this exercise is necessary, you’ll be able to work through your method. One of the aims is to make sure you understand the problem you are trying to solve, even before considering AI technology. Your goal is to identify the problem you want to solve for your target audience in this very first chapter. Whether it’s your workers or your clients, find the points of distress that go home or are alleviated to make them “more normal”.
  • 5. List machine-only tasks that will make the most of the algorithms implemented to solve your problems. Are these things too risky for humans to perform? Is it spotting hidden patterns in complex datasets that are out of reach for human analytical capabilities? Or is it bringing speed and accuracy to perform a repetitive activity at scale? List the exclusive human activities your staff will have to do. Find activities best suited to humans, rather than machines that would require judgment, ingenuity or experience. The goal is to create an environment governed by hybrid practices – where humans and computers work together to find better solutions to problems and improve organizational efficacy and efficiency. Remember the ways that people help people with computers, devices, and emerging tech. They work side by side and communicate, with new technology increasing their productivity. Basically, you don’t want to isolate technologies from the rest of your company to perform tasks. The benefits should be transversal and allow you to improve your human agents’ ability to simultaneously unleash new levels of productivity. Critical thinking is one of the many mental abilities that robots will never take over, making them truly unique. In order to address any
  • 6. perceived blind spots in your AI system, you should consider the interventions you must incorporate. AI technology is an exciting tool, but if it falls into the wrong hands it also carries risks. When our lives in complex digital systems become even more dependent on networked AI, it is important to pay close attention to the possible legal, moral and social issues that may arise. The Future Of AI
  • 7. It’s important that we don’t forget who we are amongst all the rapid digital transformation. With the large customer data sets that brands are generating, they need to ensure that they use them in emotionally intelligent ways. Using social listening tools to combine data with customer intelligence will help brands engage with customers meaningfully, directly and consistently. It will also help brands to understand whether customers actually want some of the new and crazy products they offer. Will consumers want the internet of things to mobilize any product they own? Listening to customers makes business sense, promotes a human- centric approach and prevents a brand from bringing irrelevant solutions to the market. Product development, brand strategy, and marketing can all be better with a human-to-human method. AI and machine learning can create more relevant and targeted communication, too, that doesn’t feel invasive or full-on. According to a study by HubSpot, 91% of online users in the U.S. and Europe found that advertising and marketing have become more and more intrusive over the past two to three years. So, there’s an opportunity here to tailor advertising towards customer’s online habits and behaviors.
  • 8. Building credibility for AI allows us to slow down and engage in an open debate on its implications. The stakes are too high to accept the language of ‘moving quickly, breaking things.’ Ultimately, including your people and getting their feedback regarding your vision will help to change negative perceptions about AI technology, fueled by pop culture, and also help explain potential outcomes of embracing new technology. It’s time to change the topic from which jobs will be eliminated to how AI should be implemented to enhance human capabilities. To stop thinking about robots as a human replacement, and start thinking about them as partners with a different skill set. In these projects, human-centered design — and its promise to build new solutions to meet human needs— is an essential tool for policymakers, seeking to create healthy foundations for a viable future in which people are truly valued, not robot slaves.
  • 9. About The Author Ryan is an avid tech enthusiast and Regional Partner at Tekrevol, Houston, a leading app development firm. His passion lies in using technology to help people out, especially aspiring entrepreneurs. Among other things, Ryan has expertise in data analysis, business strategy development,leadership & management, strategic marketing, asset management, and portfolio management.