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- 2. 972creative.com ToddEdelman.com About Me • I’m 28 years old and married • Moved to Israel in 2006 • Worked in tourism for 5 years • Attended MATI course in 2012 • Started my own Internet Marketing business in 2012
- 3. 972creative.com ToddEdelman.com About 972 creative 9·7·2·cre·a·tive: a boutique WordPress design, development and consulting agency.
- 4. 972creative.com ToddEdelman.com What is Internet Marketing? • Website • Social Media • Email Marketing • SEO (Search Engine Optimization) • PPC (Pay Per Click) • Affiliate Marketing
- 6. 972creative.com ToddEdelman.com When do I start? You must think about Internet Marketing the moment you think about starting a business. • Must secure (buy) your domain name • Must secure (free) your social identities (Facebook, Twitter, YouTube, Pintrest, Slideshare, etc.) Internet Marketing must be part of your total business plan.
- 7. 972creative.com ToddEdelman.com The Darwinian Effect On The Internet “It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change.” -Charles Darwin
- 9. 972creative.com ToddEdelman.com Does my business need a website? Every business in the 21st century needs one! • www.mywebsitedomain.com/net/org/co.il • What’s the deal with hosting? • What platform should my website be on? • Should I build it myself or hire a firm?
- 10. 972creative.com ToddEdelman.com Things to consider • Desktop + mobile or responsive design • Technology – hard coded or CMS • Content – unique and keyword rich • Accessibility – can your website be viewed anywhere • Social – environment for sharing • Design – colors, typography and imagery
- 11. 972creative.com ToddEdelman.com Building your website • Start with pen and paper – sketch out your ideal layout • Logo – ideal placement is top-left • Social / Contact – ideal placement is top-right • Navigation bar top – below logo and social – Links to all main pages – may include submenus – Remember to include link to homepage
- 12. 972creative.com ToddEdelman.com Building your website, cont’d. • Navigation on sidebar – inside pages – Links to sub pages – could include current level as well as child pages • Breadcrumbs – leave a trail of how to get through the site – usually below navigation • Footer – make use of valuable real estate – Links to main pages – Links to sitemap, privacy policy, terms of service
- 13. 972creative.com ToddEdelman.com Desktop + mobile or responsive Source: KISSmetrics
- 14. 972creative.com ToddEdelman.com Desktop + mobile or responsive Responsive is the future! • One website to manage • Consistency in design between desktop and mobile websites • Full website available everywhere • Social sharing links will work everywhere
- 15. 972creative.com ToddEdelman.com Desktop + mobile or responsive sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. recommends
- 16. 972creative.com ToddEdelman.com Hard Coded or CMS • Hard coded is good when – 5 pages or less – Won’t be updated frequently • CMS (Content Management System) is good when – More then 5 pages – Frequent updates – Running a blog
- 17. 972creative.com ToddEdelman.com Hard Coded or CMS Recommend CMS: WordPress • Open source – tons of support available • Endless plugins to add valuable features • Free/Premium designs 22% 78% WordPress The Internet
- 18. 972creative.com ToddEdelman.com Content • Must be unique and detailed • Keyword rich – include keywords multiple times per page • Provide value – don’t give your visitor information they don’t want/need to read • Add content regularly – consider an editorial calendar • Maintain a blog/news section
- 19. 972creative.com ToddEdelman.com Accessibility • Does your website work on all browsers? • Does your website work on mobile devices? • Can Google see the code on your website?
- 21. 972creative.com ToddEdelman.com Social • Place your social sharing links in prominent locations – top of post and maybe bottom • Use individual buttons – not a single “Share this” button • Allow your buttons to display counts – this encourages more sharing Social sharing is like free PR!
- 22. 972creative.com ToddEdelman.com Design Trends for 2013 • Responsive design • Full page background images • Single page layout for simple websites • Dynamic typography (Google Web Fonts) • Minimalism – simple is better
- 23. 972creative.com ToddEdelman.com Most important re: design Source: HubSpot
- 24. 972creative.com ToddEdelman.com How colors play in design Source: bufferapp
- 26. 972creative.com ToddEdelman.com Social Media is… Social media is the collective of online communications channels dedicated to community- based input, interaction, content- sharing and collaboration.
- 27. 972creative.com ToddEdelman.com Social Media Platforms • Facebook – Personal profile for yourself – Page for your business (can add tabs and run ads associated with your page) • LinkedIn – Personal profile for yourself – Company page for your business
- 28. 972creative.com ToddEdelman.com Social Media Platforms cont’d. • Twitter • Pintrest • Foursquare • Youtube • Blog • Others?
- 29. 972creative.com ToddEdelman.com Social Media Musts • Interact with your audience • Ask questions to engage your visitors • Be sure to respond to posts and questions • Tag your customers in posts (if possible) • Create posting schedule • Join and be active in groups • Measure your success
- 31. 972creative.com ToddEdelman.com What is Email Marketing Email marketing consists of building a list of followers with as much information as possible and sending that list periodic advertisements about things they want to hear about – without spamming.
- 32. 972creative.com ToddEdelman.com Keys to Email Marketing • You must have regular content the visitor wants to receive updates about • You must tell them at what frequency you expect to send them emails
- 33. 972creative.com ToddEdelman.com Email Marketing Services • Mailchimp • MadMimi • Awebber • Constant Contact • iContact • Rav Messer (Israel)
- 35. 972creative.com ToddEdelman.com What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
- 36. 972creative.com ToddEdelman.com Watch the video at http://bit.ly/12esD10 Search Engine Optimization Explained
- 37. 972creative.com ToddEdelman.com SEO Basics • SEO is the art of using keywords to get exposure on Google (and other search engines) • SEO uses link building techniques to gain credibility for your website • Use sitemaps on your website and submit them to Google via “Google Webmaster Tools” (applies to Bing as well)
- 39. 972creative.com ToddEdelman.com What is PPC advertising? Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.
- 41. 972creative.com ToddEdelman.com Where can I advertise? • Google • Bing • Facebook • LinkedIn • Twitter?
- 43. 972creative.com ToddEdelman.com Tips • Website Hosting in US: Bluehost, HostGator or Site5 • Hootsuite – social media management portal (free and premium) • KISSmetrics – blog about analytics • HubSpot – inbound marketing suite
- 44. The End! How to reach me: 972creative.com fb.com/tedelman linkd.in/tedelman todd_edelman (Skype) ToddEdelman.com fb.com/972creative slideshare.net/tedelman 052-332-1099