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CoIT: Is Boston Missing the Boat? | Buzzient                                                                     http://www.buzzient.com/blog/coit-is-boston-missing-the-boat/


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            CoIT: Is Boston Missing the Boat?
                      March 6, 2012
                Buzzient, Enterprise
              Integration, Facebook,
                    social enterprise
                 applications, Social
                Media, Social Media
              Analytics, SocialCRM,
                Socialmedia, Twitter
                                  tbj
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            I’m in SF this week for customer meetings, fundraising, and the CITE 2012 Conference.


            CITE 2012 is designed around understanding the impact consumer technology has on enterprises. Tablets,
            smartphones, social media are all new innovations that global companies are struggling to manage and
            incorporate in their operations.


            Just as business users in the 80′s brought PC’s into the office so that they could be more productive using
            Lotus spreadsheets, and later Mac’s so that they could do so with graphics and internet computing, current
            enterprise execs are struggling with new technologies. In both previous cases, business users bringing
            consumer technology into the workplace forced corporate IT to acknowledge, support, and ultimately




1 of 3                                                                                                                                                        3/7/12 5:42 AM
CoIT: Is Boston Missing the Boat? | Buzzient                                                                         http://www.buzzient.com/blog/coit-is-boston-missing-the-boat/


            integrate those technologies in business operations.


            In 2012, one of the biggest consumer driven innovations is social media. Over 1B+ people today
            communicate with Facebook, Twitter, LinkedIn and other services. Invariably, many (if not most) of these
            1B+ social networkers are customers, suppliers, or employees of global enterprises. Already this socially
            connected population is leveraging these platforms for business use. As with previous waves, the
            corporate IT department is going to have to acknowledge, support, and integrate this next new wave.

                                                                                                                               Recent Blog Posts
            Whereas in previous waves Boston has held a leadership position in managing the transition of consumer
            tech to the enterprise, this time seems different. From the inability to invest in Facebook (that’s a $100B        CoIT: Is Boston Missing the Boat?
            Market cap company that no Boston investor has a stake in), to the rapid growth of business oriented               I’m in SF this week for customer meetings, fundraising,
            social firms such as Jive and Yammer (which just raised a whopping $85M round), Boston seems to have               and...
            missed out on this latest iteration of a common theme.                                                             Read More »

                                                                                                                               Open vs. Closed Systems in Enterprise Social Media…
            AT CITE 2012 I see west coast investors, west coast companies, but apart from Scott Kirsner of the Boston          It’s Internet Part 2, Folks!
            Globe, no sign of Boston VC’s or companies. So, I ask the question about Consumerization of IT (CoIT):             There’s a battle going on in Enterprise Social Media. ...
                                                                                                                               Read More »

            Has Boston missed the boat?                                                                                        Enterprise Social Media: Journey to the Core
                                                                                                                                Social media is all the rage. Consumer adoption of...
                                                                                                                               Read More »
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CoIT: Is Boston Missing the Boat? | Buzzient                                                http://www.buzzient.com/blog/coit-is-boston-missing-the-boat/


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CoIT is boston missing the boat?

  • 1. CoIT: Is Boston Missing the Boat? | Buzzient http://www.buzzient.com/blog/coit-is-boston-missing-the-boat/ Customer Login | Resource Center Solutions Products Resources About Blog Search Blog CoIT: Is Boston Missing the Boat? March 6, 2012 Buzzient, Enterprise Integration, Facebook, social enterprise applications, Social Media, Social Media Analytics, SocialCRM, Socialmedia, Twitter tbj No Comments I’m in SF this week for customer meetings, fundraising, and the CITE 2012 Conference. CITE 2012 is designed around understanding the impact consumer technology has on enterprises. Tablets, smartphones, social media are all new innovations that global companies are struggling to manage and incorporate in their operations. Just as business users in the 80′s brought PC’s into the office so that they could be more productive using Lotus spreadsheets, and later Mac’s so that they could do so with graphics and internet computing, current enterprise execs are struggling with new technologies. In both previous cases, business users bringing consumer technology into the workplace forced corporate IT to acknowledge, support, and ultimately 1 of 3 3/7/12 5:42 AM
  • 2. CoIT: Is Boston Missing the Boat? | Buzzient http://www.buzzient.com/blog/coit-is-boston-missing-the-boat/ integrate those technologies in business operations. In 2012, one of the biggest consumer driven innovations is social media. Over 1B+ people today communicate with Facebook, Twitter, LinkedIn and other services. Invariably, many (if not most) of these 1B+ social networkers are customers, suppliers, or employees of global enterprises. Already this socially connected population is leveraging these platforms for business use. As with previous waves, the corporate IT department is going to have to acknowledge, support, and integrate this next new wave. Recent Blog Posts Whereas in previous waves Boston has held a leadership position in managing the transition of consumer tech to the enterprise, this time seems different. From the inability to invest in Facebook (that’s a $100B CoIT: Is Boston Missing the Boat? Market cap company that no Boston investor has a stake in), to the rapid growth of business oriented I’m in SF this week for customer meetings, fundraising, social firms such as Jive and Yammer (which just raised a whopping $85M round), Boston seems to have and... missed out on this latest iteration of a common theme. Read More » Open vs. Closed Systems in Enterprise Social Media… AT CITE 2012 I see west coast investors, west coast companies, but apart from Scott Kirsner of the Boston It’s Internet Part 2, Folks! Globe, no sign of Boston VC’s or companies. So, I ask the question about Consumerization of IT (CoIT): There’s a battle going on in Enterprise Social Media. ... Read More » Has Boston missed the boat? Enterprise Social Media: Journey to the Core Social media is all the rage. Consumer adoption of... Read More » Leave a Reply Name* Tag Cloud Email* adam metz Buzzient CRM Customer Service Customer Websites Support echo chamber Enterprise Enterprise Integration Facebook Innovation District Comment Integration Interactive Intelligence Lead Generation lessons learned Loyalty M&A Open Social Enterprise Oracle Press Pricing Radian6 Retail Salesforce.com Siebel siebel crm SocialCRM Social CRM social customer social enterprise applications Social Media Socialmedia Social Media Analytics social media integration Social Media Social Media Management SUBMIT Marketing Social Media Publishing social media reach Social Media Tools social network analysis Techcrunch Technology Twitter workflow Social CRM and the Enterprise Adam Metz Enterprise Software Insider Oracle CRM Blog Paul Greenberg CRM Web Strategy by Jeremiah Xenophon Strategies Our Product Our Company Open Jobs Follow Us Contact Us Overview Press Python Developer Buzzient, Inc. 34 Farnsworth Street, Fourth Floor CRM Integration Leadership Inside Sales Representative Boston, MA 02210 Customers Board of Directors Support Engineer Phone: 617.904.9876 E-mail: info@buzzient.com 2 of 3 3/7/12 5:42 AM
  • 3. CoIT: Is Boston Missing the Boat? | Buzzient http://www.buzzient.com/blog/coit-is-boston-missing-the-boat/ Partners Sales Consultant Copyright © 2009-2012 Buzzient. All rights reserved. 3 of 3 3/7/12 5:42 AM