The document provides tips for writing blog posts, including considering why you are writing (to inform, inspire, share a story), who your audience is (write to a specific group, not everyone), and checking your writing (learn basics, have others review for mistakes). It also encourages lightening up and remembering blogging is meant to be fun by noting the French word for "joke" sounds the same as the word for blogging.

1. Tone, Voice, & Direction
Christine Cantera
@MissExpatria

2. Why Are You Writing Your Post?

Information

Ideas / Inspiration

Personal Story

Pictures & Captions

3. To Whom Are You Writing?

Don't write FOR someone

Do write TO someone

Don't be all things to all people

Do own your niche

4. CHECK YOUR WRITING!

Learn the basics

Make note of common mistakes

Have someone look at it

Read The Oatmeal!

5. Your Moment of Zen
The next time you take your blog
too seriously, just remember:
In French, the word for "joke"(blague)
is pronounced exactly the same.