INFOGRAPHIC | Waggener Edstrom is using their insight and analytics tools to make some Oscar predictions - see who we think will go all the way based in Twitter buzz. Many analytics tools rely on numbers for absolute determinations, but people make decisions based on facts and emotions, and analyzing that combination provides a more holistic valuation. For example, the data suggests that James Franco will be this year’s Best Actor winner. But when you weigh public sentiment, story response and stats together, Colin Firth comes out on top.

2. Have you got your Oscar nominated movies lined up to watch this weekend? Know who you think will win? Waggener Edstrom has been using their smarts to make some predictions and here’s what we hear! << Talk to us about using our powerful insights and analytics tools to see your world and build great campaigns! WE turn Influence into Action See the tools Read the blog Taura Edgar Digital Strategies Lead Hong Kong tedgar@waggeneredstrom.com