Emerging Wave of Digital Strategy and Assurance Surfboard - Social Media, Big Data, Analytics and Mobility have driven an aggressive digital disruption across many industries. Tuned to these imperatives, organizations are planning to implement holistic digital strategies to stay competitive. To successfully embark on this transformation, it is imperative to have a robust Assurance (QA & Testing) strategy as traditional Assurance strategy does not really serve the needs of enterprises today

2. Forces of
disruption
are at work

3.  SMAC
 3D printing
 Gamification
 Internet of things
- Near Field Communication
- Sensors Connecting Everything

4. What is
their impact?

5. ECONOMY
cutting across
Source: Deloitte Study
TRANSFORMATION

6. cutting across
 Rapid commoditization
 Radical impact on pricing power, cost
structure
 Multiple Davids constantly threatening the
Goliaths through creative use of
technologies
not for growth but for SURVIVAL
Rejig of the status quo
BUSINESS
TRANSFORMATION

7. INDIVIDUAL
cutting across
Low
Change
High
Change
Degrees of Change
in Products and Services
1 2 3 4 5
Customer
Service
Marketing
Campaigns
Core Products/
Services
Selling Products/
Services
Working with
Suppliers
Source: The New Digital Mobile Consumer: How Large Companies
are Responding; A TCS Global Trend Study – September 2012
TRANSFORMATION

8. What are the
customer
“asks”?

9. Applications
that are, both,
useful and
easy to use
USABILITY TESTING
Source: The New Digital Mobile Consumer: How Large Companies
are Responding; A TCS Global Trend Study – September 2012

10. Real-time, speedy
interaction for
faster and better
informed
decision making
PERFORMANCE TESTING
Source: The New Digital Mobile Consumer: How Large Companies
are Responding; A TCS Global Trend Study – September 2012

11. Business functions
that „touch‟
consumers and the
back end to work in
a unified way
VALUE CHAIN TESTING
Source: The New Digital Mobile Consumer: How Large Companies
are Responding; A TCS Global Trend Study – September 2012

12. What is
QA‟s role in
Digital
Transformation?

13. play a very critical
role in
delivering the
right
customer
experience
brand
protection
risk mitigation
At a BUSINESS level, QA and Testing

14. straddle the
entire value chain
enable a
continuous move
to production
assure quality
with shrinking
time and budgets
At an IT level, QA and Testing

15. And hence, QA and Testing
have evolved
to embrace the
assembly line
approach
and echo
industrial
automation and
instrumentation

16. What
does TCS bring
to play?

17. Viantinono.
Spishcotintaio.
Minstrentatinon.

18. Innovation.
Sophistication.
Instrumentation

19. Rapid Testing
Innovation Driven Delivery
Lean Assurance Operations
Sophisticated Tools
Business Assurance
Rich Customer Experience
Brand Protection
Risk Mitigation

20. Assurance framework to effectively manage Digital Transformation
Content
Distribution
& Delivery
Content
Aggregation
Content
Creation
Globalization
&
Localization
Testing
Analytics
and Reports
Testing
Social Media
Customer
Experience
Testing
(Usability,
Security,
Accessibility
…)
Digital
Content
Testing-
XML, SOA
Mobility
Testing
Media Testing
Digital Asset
Management
Testing
Digital Rights
Management
Testing
Devices
Multi
Channels
Testing
Foundation Services: Functional, Agile, Non Functional Testing, Test Automation, Test Management, Test Advisory
Niche Testing Services: Structural Quality, Application / Service Virtualization, Assurance on Cloud, Big Data Testing
Digital Assurance Framework

21. What
value have we
delivered?

22. Assuring Digital Transformation for a Leading Healthcare Company
Before
After
Unified navigation menu
One Channel
Login
Unified
Interface
One face to customer
Personalized experience
Holistic Assurance solution enabling customer to achieve speed to win (25-40%)
Seamless multi-channel service
Community engagement
Customer
Experience
Focus
Automation
everywhere
Follow the Sun
Model
Assurance across
life cycle

23. Video Streaming Assurance for a Leading Telecom Service Provider
Enabled faster entry into new revenue generating avenues
Test effort and cycle time reduction by almost 20-30%
Video Test Domains
Network Infrastructure
 Core / Metro /
Access Networks
 CDN
Applications
 OTT
 Second Screen
Service Layer
 Video Platform
 Video Streaming & OTT
Devices
 STBs
 Mobile, CE, Smart TVs
Content
 Digital Asset Management
 Content Operations
 Video Quality Assurance
Key Highlights
 Entry into a new business area
 Access to 7,500 streaming and
transactional movie titles
 Allows Video streaming across
Multiple devices
 Multiple operating platforms

24. Innovation.
Sophistication.
Instrumentation
Assurance @TCS

25. How will
QA and Testing
continue to
reinvent itself?

27. Doug Sanders
Senior Director – TQM
Comcast
Dr. Jeffrey Phillips
Chief Technology Officer - Fellow
Lockheed Martin
Robert Kenney
Vice President - Testing
Nielsen
Customer Panelists